This position is open to qualified candidates anywhere within our geographic footprint.As the Healthcare Marketing Manager at Blue & Co., LLC, you will be pivotal in developing and executing comprehensive marketing brand strategies that align with the company's objectives and target audience. You will oversee all aspects of marketing the Blue & Co. brand, from brand standards and digital presence to brand campaign management.
If you thrive in a hands-on, execution-driven environment where you can make an immediate impact, this could be a great opportunity for you.While this position partners closely with healthcare leadership on strategy, the individual in this role is personally responsible for building and launching campaigns end-to-end. This includes writing and building marketing emails, creating landing pages, developing campaign assets, and executing within marketing automation and CRM tools. This role does
not have a dedicated execution team or external agencies to support day-to-day operations.
What We Offer- Competitive compensation and comprehensive benefits
- Direct partnership with firm leadership on strategic growth initiatives
- Opportunity to make a measurable impact on firm's growth trajectory
- Collaborative, entrepreneurial culture within an established firm
- Professional development support
Essential Functions:
- Digital Marketing:
- Collaborate with healthcare leaders to maximize the healthcare service line's online presence through maintaining website assets, managing and posting thought leadership, and using SEO strategies.
- Plan and execute digital marketing campaigns through social media and email marketing to increase brand visibility and engagement.
- Content Creation:
- Develop high-quality, engaging content for various platforms, including blog posts, articles, presentations, whitepapers, webinars, and videos.
- Collaborate with subject matter experts to create content that showcases the firm's expertise and thought leadership.
- Campaign Management:
- Plan, execute, and measure the effectiveness of marketing campaigns across various channels.
- Monitor key performance indicators (KPIs) and adjust strategies to optimize campaign performance.
- Event Management:
- Plan, execute, and measure the effectiveness of conferences and other planned business development events.
- Strategic Planning:
- Collaborate with firm and marketing leadership to develop and implement marketing plans that support overall business goals and objectives for the healthcare service line and affiliate marketing programs.
- Conduct market research to identify trends, competitive landscape, and growth opportunities.
- Analyze and assess market data to refine target audience segments and messaging strategies.
- Brand Development:
- Manage and enhance the firm's healthcare brand, ensuring consistency across all marketing materials, events, and communication channels.
- Maintain brand guidelines to ensure a cohesive and recognizable brand presence.
Knowledge / Skills / Abilities:- Bachelor's degree in Marketing, Communications, or a related field.
- Marketing Manager: 5+ years of experience in a marketing role at a professional services firm or healthcare organizations preferred.
- Senior Marketing Manager: 7+ years of experience in a marketing role at a professional services firm or healthcare organizations preferred.
- Demonstrated hands-on experience building and executing B2B marketing campaigns, including writing emails, creating landing pages, and launching campaigns within marketing automation platforms (not just overseeing or approving work)
- Experience in marketing tools and platforms such as WordPress, Introhive, IBISWorld, and ZoomInfo.
- Experience with HubSpot CRM and marketing automation tools, with direct experience building campaigns, workflows, landing pages, and reports.
- Ability to provide examples or a portfolio of executed campaigns.
- Strong project management and organizational skills.
- Excellent written and verbal communication abilities.
- Strong interpersonal skills (includes being polished, courteous, professional); sound professional judgment
- Ability to work independently and as part of a team in a fast-paced environment.
- Creative problem-solving skills and attention to detail.
- Willingness to travel approximately 50% to Blue & Co. office locations
If you are a results-oriented, hands-on marketer with a passion for driving growth innovation, we encourage you to apply for the position of Healthcare Marketing Manager at Blue & Co., LLC. We look forward to reviewing your application and considering you for this exciting opportunity.
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