Aramark

Senior Marketing Manager

Aramark$90K — $120K *
Hospitality & Recreation
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8-10+ years of marketing experience, particularly in field or operational marketing roles.
  • Familiarity with military culture and installation environments through personal or professional background.
  • Proven success in managing scalable marketing initiatives across multiple sites or clients.
  • Ability to lead cross-functional teams and influence stakeholders effectively.
  • Strong project management skills adapt to fast-paced environments and mission-focused work.
  • Analytical skills for tracking and reporting on marketing performance and consumer insights using platforms like PowerPoint and Canva.

Responsibilities

  • Lead marketing strategy and execution for the Salute program across military installations.
  • Manage direct reports, providing coaching to enhance local marketing efforts.
  • Align marketing initiatives with revenue goals in partnership with regional operations leaders.
  • Establish processes and toolkits to enable effective marketing execution for geographically dispersed teams.
  • Develop scalable programs tailored to military installations that drive engagement and sales growth.
  • Create quarterly roadmaps reflecting seasonal military events and audience needs for targeted marketing campaigns.
  • Oversee the development of culturally relevant promotional materials that resonate with military dining audiences.

Benefits

  • Professional development opportunities including training toolkits and best practices.
  • Collaborative work environment that engages with culinary and operations teams.
  • Opportunity to influence programs that impact military service members directly.
  • Chance to contribute to contract proposals impacting DoD engagements.
Full Job Description
Job Description

We are seeking a Senior Marketing Manager to lead and scale marketing initiatives across Aramark's Salute program - our military and defense food service brand operating across U.S. military installations nationwide. This role serves as the strategic and operational marketing lead for the Salute portfolio, responsible for building foundational programs, supporting installation-level teams, and driving consistent brand execution in a highly specialized environment.

The ideal candidate brings a strong marketing background combined with a working knowledge of the military community - its culture, structure, and the unique context of installation-based food service. This leader will partner closely with Aramark operations, culinary, and business development teams to deliver scalable marketing programs that drive engagement, participation, and revenue growth across the Salute footprint.

Job Responsibilities

Field Marketing Leadership

Lead marketing strategy and execution across all Salute program installations, ensuring consistent brand delivery and program adoption.

Manage and develop direct report(s), providing coaching and support for installation-level marketing execution.

Serve as the primary marketing partner to regional operations leaders, aligning marketing initiatives with operational and revenue goals.

Establish scalable processes, toolkits, and operating rhythms that enable field teams to execute effectively across a geographically dispersed portfolio.

Program Strategy & Execution

Develop and implement scalable marketing programs tailored to the military installation environment, driving participation, engagement, and sales growth.

Build quarterly marketing roadmaps that reflect installation size, mission tempo, seasonal events (e.g., military heritage months, deployment cycles), and Service Member audience needs.

Lead rapid promotion development and field execution to support operational priorities.

Oversee development of graphics, campaigns, and communications that reflect military culture and resonate with on-base dining audiences.

Field Enablement & Training

Create training toolkits, playbooks, and best practice guides for food service directors and site-level teams operating in a military environment.

Lead onboarding and training programs to build field marketing capabilities and improve program adoption across new and existing installations.

Partner with culinary and operations teams to translate menu innovation and nutritional initiatives into compelling installation-level marketing programs.

Consumer Experience & Insights

Drive Voice of the Consumer initiatives focused on the preferences and needs of the on-installation dining population.

Lead site assessments and collaborate with operations to develop and implement improvement plans that enhance the dining experience.

Champion storytelling and engagement initiatives that strengthen the Salute brand across installations.

Deliver reporting and performance storytelling that demonstrates program success and business impact to internal and Aramark stakeholders.

Identify opportunities to optimize programs based on performance data and consumer insights.

Contract & Business Development Support

Support the development of marketing materials and program narratives for DoD contract proposals, rebids, and renewals in partnership with the business development team.

Collaborate with business development teams to tailor marketing strategy and brand positioning for new installation pursuits.

Maintain a working knowledge of DoD contract structures and the Salute program's competitive positioning to inform marketing strategy.

Qualifications

Required

8-10+ years of marketing experience, with demonstrated leadership in field marketing, multi-site marketing, or operational marketing roles.

Familiarity with the military community - through personal background, prior work experience, or deep interest in the space. An understanding of military culture and the installation environment informs the work and strengthens program credibility.

Proven success in multi-site or multi-client environments with scalable marketing tools and programs.

Demonstrated ability to lead cross-functional initiatives and influence stakeholders across operations, culinary, and internal teams.

Strong organizational and project management skills with the ability to execute in fast-paced, mission-driven environments.

Analytical mindset with experience tracking, synthesizing, and reporting on marketing performance and consumer insights.

Proficiency in PowerPoint and Canva required.

Preferred

Experience working with Department of Defense (DoD) food service contracts or Government Food Service (GFS) programs.

Familiarity with base dining, MWR (Morale, Welfare & Recreation) programs, or the broader military food service landscape.

Prior experience with large managed services food service company.

Experience supporting contract proposals or business development efforts in a government or military context.

Background in food service, hospitality, or retail marketing.

Education

About Aramark

Aramark provides food services, facilities management, and uniform and career apparel to health care institutions, universities and school districts, stadiums and arenas, and businesses around the world. ARAMARK’s position as a world leader in facility services stems from decades of experience and superior service in the diversified outsourcing industry. From their humble beginnings in 1936 at the helm of Davre Davidson and his peanut vending machines to our place — for the sixth time in nine years — at the top of Fortune magazine’s list of the “World’s Most Admired Companies,” ARAMARK has maintained an unwavering focus on providing world-class experiences, environments, and outcomes for their clients. At ARAMARK, they take care of buildings and infrastructure so that their customers can take care of their core business. They are proud to provide exceptional facility management services for 1,600 companies in 16,000 facilities — about 1.8 billion square feet worldwide. ARAMARK provides comprehensive facility service solutions that enable its clients to maximize safety, productivity, and reliability. Their success is the result of their steadfast commitment to service excellence. They pride themselves on delivering customizable, sustainable solutions in a wide range of facilities by working closely with their clients to achieve mutual goals. Self-performed services, ongoing client communication, performance metrics, and an environment of team learning and development enable us to perform beyond expectations in virtually every client engagement. Whatever the company’s facility needs, ARAMARK is here to consistently exceed the expectations for service excellence with the best people, the most innovative processes, and the latest technologies.

Aramark Careers

Join Aramark's vibrant team today and be part of a company that values innovation, leadership, and diversity. As a global leader in food, facilities, and uniform services, Aramark offers unparalleled job opportunities designed to enhance your professional growth and development. Work You’ll Do At Aramark, we are committed to fostering a culture of growth and innovation. Our team members are at the heart of our operations, providing essential services across various industries. By joining our team, you will collaborate with skilled professionals dedicated to making a meaningful impact every day. Aramark offers a wide range of employment opportunities, from frontline positions to executive roles, each contributing to our mission of delivering experiences that enrich and nourish lives. Whether you are looking for a full-time position or an internship, Aramark provides a path that will advance your career and expand your skills. Leadership and Development Step into a role that challenges you to be your best. Aramark’s leadership is committed to nurturing talents through robust training programs and diversity initiatives that ensure all team members are valued and have the opportunity to succeed. Our leadership training equips you with the tools necessary to lead with confidence and integrity. Innovation at Work Innovation is at the core of Aramark, where we continuously seek cutting-edge solutions to improve our services and operations. Engage in work that pushes the boundaries and leads to transformative outcomes, not just for our company but for the industries we serve. Join Our Team Explore the multitude of job opportunities at Aramark, where your career aspirations can take flight. We are actively hiring creative, curious, and motivated individuals who are ready to contribute to a team that celebrates diversity and is driven by excellence. Internship Programs Kickstart your career with an Aramark internship, where you can apply your classroom knowledge to real-world scenarios. Our internships provide a foundation for learning and development, plus the opportunity to build professional networks that can be pivotal in your career journey. Benefits and Culture Aramark is dedicated to supporting our employees with a comprehensive benefits package that promotes a healthy, fulfilling life both inside and outside of work. Our culture thrives on teamwork, respect, and inclusivity, creating an environment where every employee can thrive. Stay Connected Search open positions that match your skills and interests on the Aramark Jobs portal. We look for passionate, solution-driven team players who are eager to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work at Aramark. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Aramark. Join Aramark today and be part of a team that is dedicated to excellence and innovation in everything we do. Your future starts here!
Learn more about Aramark
Size
248,300 employees
Market Cap
$10.6 billion
Industry
Net Income
-$688.5 million
Founded
1936
5 Year Trend
+2.3%
Revenue
$11.3 billion
NASDAQ

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