DescriptionPOSITION PURPOSE:Help turn Bluebird Fiber's growth priorities into integrated marketing programs that increase qualified leads, engage customers and strengthen partner relationships.
This role guides day-to-day execution and continually improves demand generation, customer, regional and channel marketing programs. You will connect performance insights, customer understanding and practical recommendations to help shape planning, then work closely with Sales, internal teams and agency partners to turn direction into coordinated programs that generate measurable results.
If you enjoy connecting the dots, testing new ideas and finding smarter ways to generate leads, this is a fun, high-visibility opportunity to influence how we grow without having to build the strategy alone.
RequirementsRequired Knowledge, Skills and Abilities:- Strong writing and editing skills, with the ability to create clear, engaging campaign content when needed.
- A curious, growth-oriented mindset and genuine enthusiasm for learning, testing ideas and improving results.
- A strong analytical approach, with the ability to turn performance data into clear recommendations and program optimizations.
- Excellent organization and follow-through across multiple programs, deadlines, budgets and stakeholders.
- Strong verbal communication and presentation skills, with the ability to explain plans, results and recommendations clearly.
- Creative problem-solving and the confidence to bring informed ideas and constructive input to planning conversations.
- Proficiency with marketing technology, CRM systems, Microsoft 365 and AI tools, plus the ability to learn new platforms quickly.
Education & Experience:- Bachelor's degree in marketing, business, communications or a related field, or equivalent practical experience.
- Experience in B2B demand generation, growth marketing, field marketing, customer marketing, channel marketing or a related role.
- Demonstrated experience overseeing integrated campaigns and improving performance against measurable business goals.
- Experience partnering with Sales on account, regional or pipeline-growth programs.
- Experience directing agencies, paid media partners or external production resources.
- Experience in telecommunications, technology, infrastructure or another complex B2B industry is preferred.
- Experience coordinating creative agency work is a plus.
