Senior Marketing Communications Specialist, Fire Service

MSA, The Safety Company • $80K — $95K *
Cranberry Township, PA 16066In-Person
Business Services
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 5 years experience in a marketing role
  • Proven marketing strategy and goal development skills
  • Understanding of both existing and emerging marketing channels
  • Ability to ensure consistent messaging across multiple channels
  • Skill in leveraging AI tools for marketing content and campaign optimization
  • Strong problem-solving and critical thinking abilities
  • Top-notch project management skills
  • Excellent verbal and written communication capabilities
  • Strong organizational skills
  • Willingness to travel up to 10% of the time

Responsibilities

  • Develop tactical marketing communication plans for the Fire Service Market
  • Create successful, tactical marketing campaigns from ideation to execution
  • Plan and execute digital content for websites and blogs
  • Manage photo and video shoots for marketing campaigns
  • Oversee lead nurturing activities tied to campaigns and events
  • Act as main contact for marketing agencies, managing their workload and analyzing campaign reports
  • Execute marketing plans with internal teams and vendors, maintaining brand consistency

Benefits

  • Opportunity to work with a purpose-driven company committed to safety
  • Hybrid work model offering flexibility
  • Access to innovative and advanced marketing technology
  • Collaborative environment focused on creative problem-solving
  • Engagement in community-oriented initiatives
Full Job Description
Overview

Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career.

At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day.

Are you in? Read on for more details about this particular role.

Responsibilities

  • Develops tactical marketing communication plans for the Fire Service Market based on strategy provided by the Regional Marketing Communications Manager and Segment Teams. Ensures campaigns promote brand and message consistency. The main function of the role is to create successful, tactical marketing campaigns tied to overall NA sales and marketing initiatives, owning their implementation from ideation to execution. This includes writing tactical campaign plans, developing associated creative concepts and assets, as well as execution oversight. Also includes:
  • Planning and executing digital content for website properties and blog, including images and copy
  • Managing photo and video shoots tied to marketing campaigns
  • Ensuring appropriate execution for lead nurturing activities tied to campaigns, trade shows, and events
  • Planning and creating content for email campaigns, including newsletter content
  • Acting as main contact for marketing agencies, including managing their workload • Analyzing and presenting comprehensive campaign reports
  • Oversees tactical execution of marketing plans done by internal teams and vendor partners including interactive, online advertising, social media, and media relations initiatives, assuring message and brand consistency.
  • Plans and executes blog content, including determining article topics, writing articles and/or managing freelance writers, as well as email and social campaigns promoting blog content.
  • Develops strategy for regional and national advertising campaigns in US & Canada. Ensures media buys strategically support marketing and sales initiatives. Oversees execution of plan, including advertising placement, content development partnerships, etc.
  • Responsible for development of social media editorial content, ensuring creative is in line with documented content strategy. Oversees community management activities, working with internal and external teams to support timely follow up with customer comments.


Qualifications

Required Experience:
  • 5 years' experience in a marketing role
  • Past marketing strategy & goal development
  • A thorough understanding of both existing and emerging marketing channels
  • Ability to deliver consistent messaging across various channels
  • Capable of leveraging AI tools to develop, personalize, and optimize marketing content, campaigns, and insights for improved engagement and performance
  • Strong problem-solving and critical thinking skills
  • Strong Project Management skills
  • Strong Verbal and Written Communication Skills
  • Strong Organizational and Problem-Solving Skills
  • Maximum of 10% travel required


Preferred Experience:
  • Advertising or interactive agency experience
  • Experience with online strategies & emerging digital technologies

Required Education:
  • Undergraduate BA/BS Degree

Preferred Education:
  • Business, Journalism, Communications, or Marketing concentration

#LI-KH2

#LI-HYBRID

About MSA, The Safety Company

MSA, The Safety Company Careers

Join the dedicated team at MSA, The Safety Company, a global leader in the development, manufacture, and supply of safety products that protect people and facility infrastructures. MSA is recognized for its commitment to innovation, quality, and service.

Explore Job Opportunities

MSA, The Safety Company offers a variety of job opportunities that cater to a range of skills and professional interests. Each position at MSA is designed to contribute significantly to the safety and protection of lives at work and beyond.

Professional Growth and Employment Benefits

MSA, The Safety Company is committed to the professional growth of its team members. The company supports career advancement through leadership training programs, diversity initiatives, and continuous learning opportunities. Employment at MSA comes with competitive benefits, fostering a culture that values health, well-being, and job satisfaction.

Internship Programs

For those starting their careers, internships at MSA provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at MSA, The Safety Company work on projects that matter, gaining knowledge and expertise that are crucial for future employment.

Innovation and Leadership

At MSA, innovation is at the core of everything they do. The team is encouraged to lead with creativity and embrace new ideas that drive the industry forward. MSA’s leadership is deeply involved in ensuring that every team member has the resources and support needed to innovate.

Culture of Diversity and Inclusion

The culture at MSA, The Safety Company is built on a foundation of diversity and inclusion. Every team member’s unique background and perspective are valued, contributing to a richer, more creative, and productive work environment.

Networking and Career Development

MSA, The Safety Company encourages its employees to engage in professional networking and career development activities. These opportunities enhance their skills and connect them with professionals across the industry, opening doors to new career possibilities.

Hiring Process

The hiring process at MSA, The Safety Company is thorough, ensuring that both the company and its potential employees are a perfect match. Candidates who submit their resume and pass the initial screening will be invited for an interview to discuss their experiences and career aspirations.

Join the Team

MSA, The Safety Company is looking for passionate, curious, and innovative individuals to join their team. Explore open positions that match your skills and interests on the MSA Careers page. Discover how your expertise can contribute to a safer world.

Stay Connected

Keep up to date with the latest career tips, industry insights, and job alerts personalized to your preferences from MSA, The Safety Company. See what exciting and rewarding opportunities await in the field of safety and protection.

SEARCH MSA JOBS

READ CAREERS BLOG

JOB ALERT EMAILS

Join MSA, The Safety Company, and be part of a team that’s dedicated to creating a safer future.
Learn more about MSA, The Safety Company
Industry
Manufacturing & Automotive
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at MSA, The Safety Company

More Business Services Jobs

Find similar Senior Marketing Communications Specialist, Fire Service jobs:

NationwideCranberry Township, PA