About the RoleWe are seeking a Sr. Campaigns Manager to join our Marketing Campaigns team to design, execute, and measure integrated campaigns that generate and accelerate pipeline. In this role, you will take ownership of campaigns from initial brief to final pipeline report-spanning audience targeting, messaging, offer strategy, channel mix, SDR follow-up, and performance measurement. You will also coordinate prospect-specific engagements across all channels.
You will work closely with sales, SDRs, field marketing, ABM, digital marketing, product marketing, and marketing operations. This is a senior individual contributor role with hands-on campaign execution responsibilities and no immediate direct reports.
What You'll DoCampaign Strategy and Planning- Help develop and run the quarterly campaign plan for your segments, aligned to pipeline targets, ICP priorities, product launches, and company themes.
- Write the campaign brief for each program you own: audience, buying group, message, offer, channels, budget, and pipeline hypothesis.
- Build always-on and burst campaigns across email and nurture, paid media, webinars, content, field, and SDR outreach, so each channel reinforces the others.
- Partner with product marketing and content on messaging and proof points that fit each persona and stage.
- Coordinate with regional campaign leader's efforts in order to ensure global strategy alignment while allowing for regional specific messaging.
Execution and Orchestration- Stay aligned with the cross-functional working team for each campaign across digital, field, webinars, marketing operations, and creative. Own the timeline and the launch quality for campaigns you own.
- Help drive the build of nurture and lifecycle programs with marketing operations.
- Coordinate with the ABM and field marketing teams so campaigns, account plays, and events hit the same accounts with one message.
- Manage budgets for campaigns you own and make the trade-off calls on channel mix.
Measurement and Optimization- Work with the Marketing Analytics team to define campaign KPIs: engagement, meetings attended, pipeline sourced and influenced, CPO, CPL, and stage velocity.
- Work with marketing operations so all activity is attributed correctly in Salesforce, with consistent UTM structure and campaign membership.
- Test messaging, offers, channel mix, and sequencing, and apply what the data shows.
What You'll Bring- 6+ years of B2B demand generation or campaign experience at a high-growth SaaS or technology company, preferably in cybersecurity.
- Proven track record designing and running integrated, multi-channel campaigns that generate measurable pipeline, with the data to back it up.
- Strong command of Salesforce for campaign attribution and pipeline tracking, and hands-on experience with marketing automation platforms.
- Experience working directly with sales and SDR teams on campaign follow-up and pipeline reviews.
- Strong project management instincts. You can run multiple campaigns at once without losing detail or momentum.
- Financial fluency: comfortable with CPO, ROI, and budget trade-offs.
- Comfort translating complex, technical subject matter into messaging that resonates with security buyers, including CISOs, security architects, and IT and SecOps practitioners.
What Sets You Apart?- Familiarity with the wider GTM stack, such as Chili Piper, Zuddl, RevSure, Nooks, Peerbound, Gainsight, Clay, Influ2, or Reachdesk.
Travel RequiredWe are a fully remote company. This role may require minimal travel for internal offsites. Job-related travel expenses are reviewed and must be approved by your manager.
Perks of Horizon3- Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive.
- Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities.
- Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking.
- Hybrid & Remote Work: We embrace a mix of remote and hybrid work models depending on role and location, including our Chicago office, where some roles require regular in-office presence.
- Competitive Compensation: We offer competitive salary, equity and benefits. Our benefits include health, vision & dental insurance for you and your family, a flexible vacation policy, and generous parental leave.
Compensation and ValuesAt Horizon3, we believe that our people are our greatest asset, and our compensation philosophy reflects this core value. We are committed to fostering an environment where all employees feel valued, respected, and rewarded for their contributions. Our compensation structure is designed to be fair, competitive, and transparent, ensuring that every team member is recognized and compensated equitably across roles, levels, and locations.
In accordance with various State's transparency regulations, we provide the following salary range information for this position:
- Base salary range: $145,000 - $185,000 annually. The exact salary will be determined based on the selected candidate's location, qualifications, experience, and relevant skills.
- Additional compensation: All full-time roles are eligible for an equity package in the form of stock options.
Other DutiesPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.
Application NoteIn any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
