5-10 years of marketing experience in the bioprocessing field
Master's degree in biology, biotechnology, or related field
Professional certifications (e.g., ACCA, GPHR, CIPS, PgMP) preferred
Significant knowledge of life science research or drug discovery
Experience in product marketing and strategy development
Proven ability to work collaboratively across scientific and business domains
Strong proficiency in MS Office, especially PowerPoint, Word, and Excel
Responsibilities
Develop and communicate a comprehensive marketing plan for bioprocessing products.
Collaborate with sales to implement pricing and positioning strategies across global markets.
Coordinate with campaign management to create a detailed marketing communications plan.
Assist in executing global marketing campaigns to drive product sales.
Manage digital and social media marketing initiatives for the product line.
Set KPIs and analyze ROIs in conjunction with the marketing communications team.
Provide sales teams with resources and training to effectively promote product benefits.
Benefits
Opportunity to work at the intersection of science and business
Exposure to diverse stakeholders including key opinion leaders
Participation in industry conferences and trade shows
Dynamic work environment with constant challenges
Support for professional growth through training and development programs
Full Job Description
Job Description: Responsible for driving the development and execution of marketing strategies for the Testing Bioprocessing product portfolio. Work with various key stakeholders to establish the value proposition and achieve the desired business goals for the Testing Bioprocessing products portfolio. Including Product Management, Sales, Training, Campaign Management, R&D and Digital. Responsibilities: Product Strategy:
Develop a clear and consistent marketing plan for promoting the bioprocessing products. This plan must be well communicated and executed effectively to achieve the desired business results.
Work closely with relevant business stakeholders, such as sales and key account management, to develop and implement pricing, positioning, and channel strategies for the various global regions and market segments
Advertising & Communications:
Collaborate closely with the campaign management team to support the development of a comprehensive marketing communications plan for the assigned products.
Support the marketing team in global campaigns to drive sales for the products assigned.
Coordinating digital and social media marketing efforts.
Setting KPIs and performing ROIs analysis in collaboration with the marketing com organization
Product Sales & Support:
Empower the sales team with resources to spotlight product attributes.
Leads content creation to explain the benefits of product features via compelling messaging.
Foster relationships with key opinion leaders (KOLs) within a variety of clinical environments
Participate in critical conferences and trade shows.
Respond promptly and directly to non-routine technical and business questions.
Support the sales and service teams through customer visits and regular communication, including participation in regional and global sales meetings.
Support training of service and sales representatives to sell and support products
Sales and Operations Planning and Performance Insights:
Monitor the performance of assigned product lines to ensure volume, revenue, and margin targets are consistently met and escalate concerns and required adjustments.
Monitor product line performance at the customer level to understand trends and identify new challenges and opportunities to inform the business strategy and go-to-market activities.
Provide regular reports as requested by business leadership.
Understand the assigned products at all levels and keep key stakeholder groups (Sales, Marketing, Operations, and Finance) apprised at all times of new developments and opportunities.
Requirements:
5-10 years' experience
Certifications (incl. professional qualifications) i.e. ACCA, GPHR, CIPS, PgMP
Master s degree in biology, biotechnology, biochemistry, or a similar field of study
Profound knowledge in either life science research or drug discovery derived from 5+ years of relevant industry or academic experience
ble to work interdisciplinary and feel at home at the interface of scientific, technical, and business issues
Past, self-reliant work as a Product/ marketing Manager is preferred;
ble to cope with challenging situations and to thrive in a rapid-paced and constantly changing environment
Highly skilled working with MS Office programs such as PowerPoint, Word, and Excel
