Senior Marketing Automation Specialist

ROLE OVERVIEW Fanatics Commerce operates one of the most expansive fan engagement platforms in sports, powering CRM across 100+ million fans and 900+ e-commerce properties for the NFL, NBA, MLB, NHL, and hundreds of teams and colleges. The Senior CRM Developer works embedded within an agile, marketing-led CRM team, owning the end-to-end execution of triggered journeys, personalized content, and the data integrations that power them - built on Adobe Journey Optimizer and Adobe Experience Platform, connected to a custom in-house commerce platform. The Senior CRM Developer delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights. HOW WILL YOU DRIVE IMPACT Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes. Team & Leadership Impact (Build Championship Teams) • Partner with marketers, analysts, and technical leads to challenge assumptions and align on the right solution design before building begins, ensuring cross-functional clarity and shared ownership of outcomes. • Document journey logic, templates, and data configurations so teammates can extend and maintain your work, raising the capability of the broader CRM team. • Manage work transparently in Jira and GitHub, modeling strong CI/CD and agile practices that establish a higher standard for the team. Fan & Customer Impact (Obsessed with Fans) • Build real-time and batch journeys triggered by fan behavior - including cart abandonment, browse retargeting, purchases, price changes, inventory signals, loyalty milestones, and live game outcomes - to reach fans with the right message at the right moment. • Develop responsive, personalized email, SMS, and push templates and reusable components in HTML, CSS, and Handlebars, tailored by team, league, player, purchase history, and behavioral signals. • Design and execute A/B and multivariate tests across content and journey logic to continuously improve fan engagement and conversion performance. • Troubleshoot fan-facing delivery issues end to end - tracing a profile through a journey, reading event payloads, and diagnosing why a fan did or did not qualify - to resolve root causes quickly. Innovation & Problem Solving (Limitless Entrepreneurial Spirit) • Extend XDM schemas, configure event and profile ingestion, and build audiences from upstream commerce and fan-engagement events, going well beyond out-of-the-box platform capabilities. • Connect the marketing technology stack to surrounding systems via REST APIs, enabling data flows that standard connectors cannot support. • Bring an architectural mindset to CRM development - evaluating trade-offs across journey design, data modeling, and integration patterns before committing to a build approach. • Identify opportunities to apply emerging tools, AI capabilities, and platform features to improve journey sophistication, personalization depth, and operational efficiency. Ownership & Execution (Determined & Relentless Mindset) • Own journey, template, and fragment changes from requirements through production deployment, with no hand-off gaps between design, build, and release. • Manage code in GitHub using CI/CD practices, maintaining quality and deployment rigor across every release. • Translate business problems from marketers into complete technical solutions, operating with end-to-end accountability rather than waiting for tasks to be defined. • Track, prioritize, and deliver work in Jira with consistency and transparency, meeting commitments in an agile, fast-moving environment. AI & DIGITAL CAPABILITY We are building a future-ready organization. This role is expected to: • Apply AI and technology to improve efficiency, quality, and outcomes • Use data and digital tools to inform decisions and enhance performance • Demonstrate curiosity and adaptability in adopting new technologies and ways of working • Contribute to a culture of innovation and continuous improvement CAPABILITIES & EXPERIENCE YOU BRING Required Qualifications: • 5+ years designing and building personalized, real-time customer journeys on an enterprise marketing platform such as Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, or Iterable - depth of journey design and behavior-driven architecture matters more than platform. • Proven experience building behavior-driven programs - abandoned cart, browse retargeting, replenishment, and similar - not only scheduled batch sends to static lists. • Experience with custom data models and integrations, including event ingestion, profile data management, and API connectivity beyond standard platform connectors. • Strong HTML and CSS for responsive email development, plus proficiency in at least one templating language such as Handlebars, AMPscript, Liquid, or Jinja. • Demonstrated ability to troubleshoot complex journey and data issues - tracing profiles, reading event payloads, and resolving root causes independently. • Clear written and verbal communication skills, with the ability to gather requirements from marketers and explain technical trade-offs to non-technical stakeholders. • Experience managing code in GitHub with CI/CD practices and tracking work in an agile project management tool such as Jira. Preferred Qualifications: • Hands-on experience with Adobe Journey Optimizer and Adobe Experience Platform, including Real-Time CDP, XDM schemas, and segmentation. • SQL proficiency for validating data and building or QA-ing audience definitions. • Experience building SMS or push notification programs in addition to email. • Platform certifications in AJO, RTCDP, SFMC, Braze, or a comparable enterprise marketing platform. • Consumer-facing personalization experience in any industry demonstrating impact at scale. WORK LOCATION Hybrid: The primary place of performance of this role is the Company's office located in Redwood City, CA, subject to the Company's current hybrid work policy. This role currently requires in-office presence Tuesday, Wednesday, Thursday. The salary range represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/ Salary Range $115,000-$165,000 USD