OverviewTISTA is seeking a Senior Marketing Manager to strengthen the company’s market presence through strategic marketing, brand stewardship, external engagement, industry participation, and growth-focused initiatives.
This role is responsible for promoting TISTA’s capabilities, success stories, thought leadership, and services to customers, partners, and industry stakeholders. Working across multiple teams, the position supports external communications and engagement opportunities, conferences and events, digital marketing efforts, and business growth activities that increase awareness of TISTA and its value to federal customers.
The position operates through collaborative ownership across marketing, brand, external engagement, digital channels, growth initiatives, and external communications. Success depends on building strong partnerships across the organization, understanding business priorities, and translating them into compelling campaigns, content, events, and engagement opportunities that advance TISTA's strategic objectives.
Program leaders, growth teams, executives, and stakeholders will rely on this individual to ensure TISTA consistently presents a professional, compelling, and unified presence across all customer-facing channels.
Responsibilities
Marketing and Market Visibility
- Develop TISTA’s marketing strategy and execute initiatives that increase awareness of the company’s capabilities, services, innovations, and customer successes.
- Plan and implement integrated marketing campaigns aligned with strategic business and growth objectives.
- Promote TISTA’s domains, capabilities, solutions, and thought leadership across external audiences.
- Track campaign performance and provide recommendations to improve effectiveness and return on investment.
- Monitor customer priorities, market trends, and competitive activity to identify opportunities for increased visibility and engagement.
- Promote customer success stories, organizational achievements, and strategic initiatives through appropriate external channels.
- Lead brand-related public relations and reputation management, in coordination with Corporate Communications.
Industry Presence and Growth Support
- Manage TISTA’s participation in conferences, trade shows, customer forums, networking events, sponsorships, and industry associations.
- Develop industry engagement strategies that increases TISTA’s visibility with customers, partners, and industry stakeholders.
- Coordinate event planning, logistics, promotional materials, sponsorship activities, and event communications.
- Support executive participation in speaking engagements, panels, customer briefings, and industry events.
- Measure event effectiveness and provide recommendations to maximize impact and return on investment.
- Partner with Business Development, Capture, executive leadership, and program teams to support customer engagement and growth initiatives.
- Collaboratively develop customer-facing materials, capability statements, success stories, presentations, and communications supporting strategic pursuits and market expansion
Brand Management and Promotion
- Promote TISTA's brand through external communications, marketing campaigns, customer engagement activities, digital channels, and industry events.
- Develop marketing and promotional materials utilizing established messaging, visual identity, and communication standards.
- Adapt and extend existing collateral, templates, and marketing assets to support evolving business, customer, and event needs.
- Collaborate with stakeholders across the organization to ensure marketing materials accurately reflect TISTA's capabilities, services, and strategic priorities.
- Identify opportunities to enhance marketing collateral, campaigns, and customer-facing content.
- Support initiatives that strengthen thought leadership, market awareness, and organizational visibility
Digital Channels and Social Media
- Develop and coordinate content for TISTA’s digital channels, including the company website, LinkedIn, YouTube, Orange Slices, and other industry platforms, to increase awareness of company capabilities, customer successes, thought leadership, and growth initiatives.
- Create and manage content calendars that align marketing campaigns, events, recruiting initiatives, customer engagement activities, and business priorities.
- Monitor audience engagement and platform performance, providing recommendations to improve reach, visibility, and effectiveness.
- Support promotion of conferences, speaking engagements, podcasts, customer stories, company news, and thought leadership across digital channels.
- Collaborate with stakeholders throughout the organization to identify content opportunities that strengthen TISTA’s presence within the federal marketplace.
Marketing Operations and Asset Management
- Develop and maintain Standard Operating Procedures supporting marketing campaigns, external engagement activities, customer outreach efforts, and event management.
- Manage marketing assets, promotional materials, event collateral, imagery, and communications resources.
- Maintain organized repositories for marketing collateral and supporting resources across TISTA’s SharePoint sites.
- Support measurement and reporting activities related to campaign performance, event participation, customer engagement, and market visibility.
- Utilize established organizational standards and best practices throughout marketing activities
Process Management and Stakeholder Collaboration
- Manage the intake and review process for marketing requests, including triage, prioritization, and establishment of achievable timelines.
- Facilitate design and content reviews, providing clear and actionable feedback that improves the work.
- Manage external creative vendors, contractors, and agency partners, including scope, schedule, and delivery.
- Build strong working relationships across technical, operational, growth, communications, and executive communities.
- Gather information from diverse stakeholders and translate complex topics into clear and compelling external messaging.
- Support program managers and growth teams with communications, presentations, customer engagement materials, and promotional activities.
- Collaborate across departments to ensure content accuracy, consistency, and alignment with strategic priorities.
- Serve as a trusted partner in helping teams effectively communicate TISTA's capabilities and accomplishments
What Success Looks Like in the First Year
- Successfully executes TISTA’s marketing, brand, and external engagement strategy.
- Implements documented brand standards and a working toolkit that teams across the organization use.
- Strengthens TISTA’s presence across key customer, partner, and industry communities.
- Establishes a repeatable, predictable approach to supporting customer engagement, conference participation, and growth initiatives.
- Expands TISTA’s visibility through strategic participation in industry events, customer engagements, digital campaigns, and thought leadership activities.
- Increases engagement across digital and social channels.
- Delivers marketing campaigns and event activities that support measurable business outcomes.
- Develops meaningful OKRs and performance metrics that track campaign effectiveness, event ROI, customer engagement, and market visibility.
Qualifications
- 7+ years of experience in marketing, communications, customer engagement, business development support, event management, or related disciplines.
- Demonstrated management of brand or visual identity system
- Demonstrated experience supporting external engagement, conferences, customer-facing communications, or growth initiatives.
- Ability to direct and critique creative work, providing designers, writers, and vendors with feedback specific enough to act on.
- Exceptional written, verbal, and presentation communication skills
- Advanced PowerPoint skills, including the development of customer-facing presentations, briefings, and marketing materials.
- Advanced proficiency with Microsoft 365, SharePoint, Adobe Creative Cloud (Photoshop, InDesign, Premiere Pro), and digital marketing tools.
- Working fluency with design and web fundamentals, including type, color systems and hex values, layout, and responsive behavior, sufficient to direct designers and evaluate web output.
- Experience managing multiple concurrent projects and competing priorities.
- Strong organizational, relationship-building, and stakeholder management skills.
- Experience measuring marketing and campaign performance.
- Working knowledge of Section 508 accessibility requirements.
- Ability to work independently and collaboratively in a fast-paced environment.
- Good judgment in handling confidential and sensitive information.
Preferred Qualifications
- Federal government contracting (GovCon) marketing experience.
- Experience supporting business development, capture, customer engagement, or strategic growth activities.
- Experience planning and executing conferences, trade shows, sponsorship, and event strategies.
- Experience managing agency or contract creative resources.
- Familiarity with website content management systems, CRM platforms, analytics platforms, and digital marketing tools.
- Certifications related to marketing, communications, digital media, web management, SharePoint, or design technologies.
Education
- Bachelor’s degree in Marketing, Communications, Business Administration, Journalism, Public Relations, English, Graphic Design, Visual Communications, or a related field, or equivalent professional experience.
Location:
- Hybrid: Austin, TX or the Washington, DC metro area (DC, Maryland, Northern Virginia).
- Approximately 15–20%, primarily industry conferences, trade shows, and TISTA-sponsored events
Clearance:
- Ability to obtain a Moderate Background Investigation (MBI).
Pay Range:
- The pay for this position ranges from $130,000 to $145,000.
- The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and location.
- Also, certain positions are eligible for additional forms of compensation, such as bonuses.
- TISTA associates are eligible to participate in our comprehensive benefits plan! More information can be found here: https://tistatech.com/working-at-tista/
