The Impact You Will Make
The Senior Market Research Analyst is an experienced market research professional who leads complex research projects and delivers data-driven insights that support product strategy, portfolio development, and business growth. Reporting to the Senior Director of Market Research, this role combines strong research capabilities with business intelligence skills to transform market, labor, enrollment, and competitive data into actionable recommendations.
How You Will Bring Our Mission to Life
What You Will Do
- Lead market research projects from planning through delivery, including competitive, consumer, labor market, and higher education research.
- Analyze labor market, enrollment, demographic, employer demand, and competitive intelligence data to identify market opportunities and emerging trends.
- Synthesize quantitative and qualitative findings into actionable recommendations for business leaders.
- Develop and maintain dashboards using Power BI or Tableau.
- Work with large datasets from internal systems and external sources including Lightcast, IPEDS, Qualtrics, and other market intelligence platforms.
- Translate complex analyses into clear visualizations, presentations, and business recommendations.
What Success Looks Like
- Delivers timely, high-quality research that supports strategic decision-making.
- Produces trusted dashboards and reports that are regularly used by stakeholders.
- Successfully manages multiple research initiatives with minimal oversight.
- Continuously identifies opportunities to improve research processes and reporting.
What You’ll Bring to the Team
Experience That Matters Most
- Bachelor's degree in Business, Market Research, Analytics, Economics, Statistics, or a related field.
- 5+ years of experience in market research, market intelligence, business analytics, or a related field.
- Experience developing dashboards in Power BI or Tableau.
- Experience working with large datasets and translating findings into business insights.
- Strong written, verbal, presentation, and project management skills.
- Ability to manage multiple priorities and collaborate effectively across strategic and technical teams.
Experience That’s Great to Have
- Experience with Lightcast, IPEDS, Qualtrics, or similar research platforms.
- Working knowledge of SQL.
- Familiarity with Databricks or cloud analytics environments.
- Experience in higher education, non-traditional skills based learning, workforce development, consulting, or EdTech.
- Experience using AI tools to enhance research and analysis.
