What you'll do

As the Senior Manager, Startup Marketing, you will be the ultimate architect and full-stack engine driving Airwallex's adoption within the startup and venture capital ecosystems. This is a high-autonomy, 0-to-1 role where you will own the end-to-end, integrated go-to-market strategy and execution for attracting, nurturing, and driving pipeline from high-growth startups. You aren't just managing programs, you are building a community amongst today's best founders, VCs, and accelerators. If you like operating with autonomy, moving fast, and being accountable for driving measurable growth within the startup ecosystem, this role is for you. The role is based in San Francisco, CA.

This role is based in San Francisco, CA.

Responsibilities:

• Own Go-to-Market Planning: Operate as a true full-stack marketer and own the go-to-market strategy, execution, and launch of multi-touch, integrated demand-generation campaigns that position Airwallex as the default financial stack for founders, directly tied to pipeline and revenue targets.
• Build Awareness & Community: Build our presence within the tech ecosystem by developing and scaling partnerships with VCs, accelerators, and founders by designing and executing exclusive experiences that enable high-impact face-to-face interactions (Founder Dinner Series, VC community events, tactical workshops at VC partner firms, etc).
• Scale Digital Engine: Own and scale our monthly startup digital footprint across owned and paid channels, including lifecycle (startup newsletter), events (webinars), and a variety of paid (LinkedIn, founder newsletters, Reddit, YouTube).
• Activate Influencers & Advocates: Identify, cultivate, and manage relationships with key startup influencers, operators, and high-profile founders to amplify the Airwallex story and drive organic network effects.
• Quickly Convert Pipeline: Architect, write, and deploy automated email nurture programs and targeted, high-velocity outbound email campaigns designed to convert ecosystem awareness into active program interest with zero latency.
• Track, Prioritize, Prove: Use data to measure performance, prioritize spend, and report on funnel and pipeline impact to leadership.

Who you are

We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

• 10+ Years of Growth or Startup Marketing Experience: A proven track record of full-stack B2B marketing, growth marketing, or ecosystem management, with deep roots in the startup, accelerator, or venture capital landscapes.
• Full-Stack Execution Capability: Strong hands-on experience spanning both physical community building (events, dinners, etc.) and digital growth mechanics (integrated campaigns, email nurtures, etc.).
• An Autonomous Operator: An entrepreneurial, high-initiative mindset with a bias for action; comfortable operating in a fast-paced environment with ambiguity, and possessing the grit to build new programs from scratch.
• Ruthless Conversion Focus: A mindset laser-focused on hard commercial metrics. You have a history of owning the full funnel, with direct accountability for KPIs like program enrollments, measurable pipeline, and revenue metrics.
• Flawless Relationship Management: Exceptional interpersonal and communication skills, with the executive presence required to confidently engage with top-tier VC partners, startup founders, and industry influencers.

Preferred qualifications:

• Fintech or Developer Ecosystem Background: Prior experience driving startup acquisition or developer relations specifically within fintech, payments, or high-growth B2B SaaS.
• Existing VC/Founder Network: An established network within the Silicon Valley, NYC, or broader North American startup and venture capital ecosystems.
• Growth Tech Stack Mastery: Advanced proficiency with modern marketing tech stacks (e.g., Salesforce, Marketo, Outreach, and analytics tools) to independently launch, track, and optimize campaigns.

Applicant Safety Policy: Fraud and Third-Party Recruiters

To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.