Walgreens

Senior Manager, Social Media, Partnerships & Experiential

Walgreens$110K — $130K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree with 4+ years in marketing or advertising; or High School/GED plus 7+ years of experience.
  • Proven expertise in market research methodologies and analyzing market needs.
  • At least 2 years leading cross-functional teams in a collaborative environment.
  • Skilled in project management to successfully meet project goals and objectives.
  • Demonstrated experience in developing marketing strategies and utilizing MS Office Suite.
  • Financial decision-making experience for at least 2 years.
  • Direct and indirect leadership experience for a minimum of 2 years.

Responsibilities

  • Lead the enterprise organic social media strategy for engagement and brand affinity.
  • Develop social-first content strategies in partnership with creative and production teams.
  • Oversee influencer and creator marketing initiatives to strengthen brand connections.
  • Execute experiential marketing programs that capture customer interest and cultural relevance.
  • Analyze consumer behavior and platform trends to drive innovative marketing strategies.
  • Collaborate with various marketing and business teams to unify social and experiential channels.
  • Leverage analytics to optimize marketing strategies and identify growth opportunities.

Benefits

  • Collaborative work environment with cross-functional teams.
  • Opportunities for personal and professional growth in an evolving marketing landscape.
  • Creative freedom to develop innovative marketing strategies.
  • Engagement in high-profile campaigns with influential brands.
  • Access to industry insights and emerging consumer trends.
Full Job Description
Job Description

Job Summary:
The Sr. Manager, Social Media, Partnerships & Experiential leads Walgreens' organic social media, influencer and creator marketing, and experiential marketing strategies to build brand affinity, deepen customer engagement, and drive business growth. This role identifies emerging consumer behaviors, platform trends, and cultural moments, translating insights into impactful content, partnerships, and experiences that connect Walgreens with customers in meaningful ways. This leader partners closely with Creative, Brand & Retail Marketing, Media, Marketing Operations, Digital, Loyalty, Merchandising, PR, and business stakeholders to develop and execute integrated marketing programs. The role oversees content strategy, creative concept development, and production while championing innovative approaches that keep Walgreens connected to evolving customer interests, communities, and conversations. #LI-NL1

Key Focus:
  • Lead enterprise organic social media strategy, content planning, channel governance, and performance optimization to drive engagement, brand affinity, and business impact.
  • Develop social-first content strategies and partner with Creative, agencies, creators, and production partners on content strategy, concept development, and execution.
  • Lead influencer and creator marketing strategies that expand reach, strengthen brand affinity, and build meaningful consumer connections.
  • Develop and execute experiential marketing programs that bring the Walgreens brand to life through engaging customer experiences and cultural moments.
  • Identify emerging consumer behaviors, platform trends, and cultural opportunities, translating insights into innovative marketing strategies, content, partnerships, and activations.
  • Partner with Brand & Retail Marketing, Media, Digital, Loyalty, Creative, PR, agency partners, and business stakeholders to integrate social, creator, and experiential channels into broader marketing strategies and campaigns.
  • Leverage consumer insights, analytics, and performance metrics to optimize strategies, drive innovation, and identify new opportunities for growth.
Job Responsibilities:
  • Partners with the Marketing Director in determining and implementing the strategy across the organization.
  • Partners with the management team to identify, develop, and implement appropriate approaches, processes, and tools that elevate the marketing group.
  • Identifies, evaluates and recommends marketing opportunities consistent with business objectives; provides marketing support to throughout the organization.
  • Works to identify and develop marketing strategies and programs in collaboration with business team. Communicates new ideas to director.
  • Delivers presentations and provides reports for the business to provide marketing information which may include marketing trends, competition, new products, and pricing.
  • Works with external vendors and third parties to develop and maintain positive relationships. Builds and enhances internal and external partnerships.
  • Proactively provides Marketing solutions to address key business capabilities.


External Basic Qualifications

  • Bachelor's degree and at least 4 years of marketing or advertising experience; OR, a High School/GED and at least 7 years of marketing or advertising experience.
  • Experience using tools, techniques for collecting, collating and analyzing information about existing or potential markets and market needs.
  • At least 2 years of experience of cross functional team leadership
  • Experience with project management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives).
  • Experience with Marketing Strategy development.
  • Experience with MS Office Suite.
  • At least 2 years of experience contributing to financial decisions in the workplace.
  • At least 2 years of direct leadership, indirect leadership and/or cross-functional team leadership.
  • Willing to travel up to 15% of the time for business purposes (within state and out of state).


Preferred Qualifications

  • 8+ years of experience in social media, influencer marketing, creator marketing, experiential marketing, brand marketing, or integrated marketing.
  • Proven success developing and executing social, content, creator, or experiential strategies for consumer-facing brands.
  • Deep understanding of social platforms, creator ecosystems, consumer behavior, emerging trends, and modern marketing best practices.
  • Experience leading content strategy, creative concept development, and production through agencies, creators, and cross-functional partners.
  • Demonstrated ability to identify emerging trends, cultural moments, and audience insights and translate them into impactful content, experiences, partnerships, and marketing strategies.
  • Experience developing integrated campaigns across multiple marketing channels and stakeholder groups.
  • Strong strategic thinking, creative judgment, storytelling, and analytical capabilities.
  • Excellent communication, collaboration, and stakeholder management skills.
  • Experience managing agency relationships, external partners, and marketing budgets.

About Walgreens

Walgreens is the nation's largest drugstore chain with fiscal 2010 sales of $67 billion. The company operates 7,689 drugstores in all 50 states, the District of Columbia and Puerto Rico. Each day, Walgreens provides nearly 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services, and advice in communities across America. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility, and mail service, along with respiratory services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers, and the public sector. Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health centers and in-store convenient care clinics, with more than 700 locations throughout the country.

Walgreens Careers

Joining Walgreens means becoming part of a team dedicated to inspiring health and well-being across America. As a cornerstone of the community, Walgreens offers unparalleled job opportunities in the retail and healthcare sectors, making it an ideal place for professional growth and innovation. Work You’ll Do At Walgreens, every position contributes to our mission of delivering premier health solutions while ensuring a diverse and inclusive workplace that fosters growth. Our team members are at the forefront of transforming customer experiences through dedication and expertise. Lead with Innovation and Leadership Embrace the opportunity to lead at Walgreens, where we combine industry expertise with a culture of innovation. Our leadership is committed to nurturing a professional environment where ideas thrive and leadership skills are honed through comprehensive diversity training and leadership development programs. Engage in Meaningful Work Join a team that values hard work and creativity, where your skills will be enhanced through challenging projects and collaborative team efforts. Walgreens is not just about filling prescriptions—it's about offering solutions that promote healthier communities. Explore Career Opportunities Whether you're looking for an entry-level position or a more advanced professional role, Walgreens offers a range of career paths in dynamic business areas. From in-store roles to corporate support, our job opportunities are designed to fit a variety of skills and interests. Internship and Employment Benefits Start your career with a Walgreens internship and gain hands-on experience that paves the way for future employment. Our interns work on real projects that matter, gaining skills that are crucial for future success. Full-time team members enjoy a wealth of benefits, including comprehensive health coverage, retirement plans, and exclusive employee discounts. Invest in Your Career Growth Walgreens is committed to the career development of our employees. We provide resources and training that encourage continuous learning and career advancement. With support for certifications and networking opportunities, team members can expand their professional horizons and achieve their career goals. Stay Connected Join Our Team Discover the diverse range of hiring opportunities at Walgreens by exploring open positions that match your skills and interests. We are looking for passionate, curious, and solution-driven team players ready to make a significant impact. Keep Up to Date Stay informed with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work at Walgreens. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Walgreens. At Walgreens, we are excited to see where your ambition takes you. Join us and be part of a team that is dedicated to shaping the future of health and wellness for everyone.
Learn more about Walgreens
Size
202,000 employees
Market Cap
$32.8 billion
Industry
Net Income
-$696 million
Founded
1901
5 Year Trend
+2.3%
Revenue
$141.5 billion
NASDAQ

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