Senior Manager, SEO & GEO
Search Engine Optimization & Generative Engine Optimization | Parallels
We are looking for an experienced Senior Manager of SEO & GEO to lead the next evolution of organic discovery at Parallels.
This role will own our strategy across both traditional search engines and emerging AI-powered discovery platforms. SEO remains a critical growth engine for Parallels - driving visibility, qualified traffic, customer acquisition, and category authority. At the same time, discovery is rapidly expanding into generative AI experiences, where customers increasingly ask tools like ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude, and Copilot what to buy, how to solve problems, and which products to trust.
The Senior Manager of SEO & GEO will ensure Parallels continues to win in search today while building a leadership position in the AI-driven discovery channels of tomorrow.
This is a strategic, hands-on leadership role for someone who has deep SEO expertise and is excited to define the emerging GEO playbook. You will strengthen our technical SEO foundation, scale our content and authority strategy, and lead the company approach to improving how Parallels is surfaced, summarized, cited, compared, and recommended by AI-powered platforms.
You will partner closely with Product, Engineering, Product Marketing, Sales, Analytics, Communications, and Channel teams to make Parallels more discoverable across the full customer journey - from traditional search queries to AI-generated recommendations.
Your team is global and works across multiple time zones, so comfort with remote work and asynchronous collaboration is critical. Understanding the virtualization space, developer ecosystem, Apple ecosystem, enterprise productivity landscape, and partner routes-to-market will be a strong advantage.
Why This Role MattersSearch is not going away. It remains one of the most important ways customers discover, compare, and choose technology products.
But search is changing.
Customers are increasingly moving from keyword searches to AI-assisted recommendations, conversational answers, and generated product comparisons. That makes SEO more important, not less - because strong technical foundations, authoritative content, structured knowledge, and trusted third-party signals are also what help AI systems understand and recommend a brand.
This role exists to help Parallels win across both dimensions: the proven SEO channels that drive growth today and the emerging GEO channels that will shape customer discovery tomorrow.
What You Will DoLead the Integrated SEO & GEO Strategy- Own Parallels global organic discovery strategy across traditional search engines and AI-powered discovery platforms.
- Set the roadmap for SEO and GEO initiatives tied to measurable business outcomes, including qualified traffic, conversion, pipeline influence, brand authority, and AI search visibility.
- Balance near-term SEO performance with long-term GEO leadership as discovery behavior evolves.
- Establish Parallels operating model for how SEO, GEO, Product Marketing, Content, Engineering, PR, Channel, and Analytics work together.
- Lead prioritization, planning, reporting, and executive communication for SEO and GEO initiatives.
Build Parallels GEO Leadership- Define and operationalize Parallels Generative Engine Optimization strategy.
- Improve how Parallels products are surfaced, summarized, cited, compared, and recommended in AI-powered discovery experiences.
- Monitor Parallels presence across ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude, Copilot, and emerging AI assistants.
- Build strategies around entity authority, semantic relevance, structured knowledge, citation visibility, AI retrievability, and recommendation share-of-voice.
- Partner with Product Marketing and Communications to increase high-quality third-party mentions, citations, and category authority.
- Develop practical measurement frameworks for GEO where attribution is still evolving.
- Identify how AI-driven discovery is changing customer journeys, competitive positioning, and purchase consideration.
Strengthen SEO as a Core Growth Engine- Lead technical SEO across crawlability, indexing, rendering, site architecture, Core Web Vitals, internal linking, structured data, and international SEO.
- Partner with Product and Engineering to ensure SEO requirements are embedded into product launches, site changes, and platform decisions.
- Drive content SEO strategy across priority audiences including prosumers, developers, power users, gamers, small and mid-size businesses, enterprise buyers, and channel partners.
- Improve organic acquisition through better intent mapping, content quality, conversion pathways, and authority building.
- Ensure Parallels continues to perform strongly in traditional search while preparing for the future of AI-mediated discovery.
- Diagnose and resolve SEO performance issues across large-scale web properties.
Drive Content, Authority & Discoverability- Partner with Product Marketing to translate product capabilities, launches, roadmap themes, and use cases into discoverable narratives.
- Build topic authority across virtualization, Windows on Mac, Apple enterprise adoption, developer workflows, gaming, productivity, managed devices, and cross-platform work.
- Create content and information architecture that serves both human buyers and AI retrieval systems.
- Support digital PR and partner/channel content strategies that increase trusted references to Parallels across the web.
- Use AI tools responsibly to accelerate research, content optimization, competitive analysis, and workflow efficiency.
- Help simplify complex technical messages into clear, compelling stories for customers, partners, and search/discovery platforms.
Lead Measurement, Experimentation & Executive Communication- Define clear KPIs for both SEO and GEO, including traffic, rankings, conversions, technical health, content performance, brand visibility, AI citations, and recommendation presence.
- Build test-and-learn frameworks for GEO experiments.
- Translate complex changes in search and AI discovery into clear business implications for executives.
- Use data to prioritize investments and communicate progress, risks, and opportunities.
- Manage SEO/GEO tools, vendors, agencies, and reporting systems as needed.
What You BringRequired- 6+ years leading SEO, organic growth, search strategy, or discoverability programs.
- Deep technical SEO expertise with a proven record of improving organic growth at scale.
- Strong understanding of content strategy, authority building, information architecture, and search intent.
- Demonstrated curiosity and practical experience with AI-driven discovery, GEO, LLM-powered search, or emerging search experiences.
- Ability to define a new discipline while continuing to operate and improve a mature SEO function.
- Experience influencing Product, Engineering, Product Marketing, Content, Analytics, Communications, and executive stakeholders.
- Strong analytical skills and comfort building reporting frameworks where measurement is imperfect.
- Excellent communication skills with both technical and non-technical audiences.
- Hands-on familiarity with enterprise SEO and analytics tools such as Google Search Console, GA4, Looker/Tableau, Ahrefs, Semrush, Screaming Frog, Botify, Conductor, BrightEdge, Similarweb, or comparable platforms.
- Strong project management skills and ability to manage multiple initiatives across teams and time zones.
Strongly Preferred- Experience in SaaS, developer tools, virtualization, enterprise productivity, managed devices, or infrastructure technology.
- Understanding of Apple, Windows, Mac, developer, SMB, enterprise, and partner/channel ecosystems.
- Familiarity with semantic search, entity optimization, structured data, knowledge graphs, retrieval systems, and AI citation behavior.
- Experience working with GEO tools that monitor AI search visibility, brand mentions, citations, and recommendation share-of-voice across platforms such as ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, and Copilot.
- Experience using modern AI tools for research, content analysis, workflow automation, and experimentation.
- Experience managing agencies, vendors, or distributed teams.
- Comfort working in a global, remote-first environment with asynchronous collaboration.
What Success Looks LikeWithin the first 12 months, this leader will:
- Maintain and improve SEO performance as a major organic acquisition channel.
- Establish a clear GEO strategy, measurement model, and operating rhythm.
- Improve Parallels visibility and recommendation presence across AI-powered discovery platforms.
- Strengthen technical SEO foundations and content authority across priority product and audience segments.
- Build durable collaboration between SEO, GEO, Product Marketing, Engineering, Content, Communications, Channel, and Analytics.
- Create a repeatable experimentation framework for AI-driven discovery.
- Position Parallels to win as traditional search and AI-driven discovery continue to converge.
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