HelloFresh

Senior Manager, Sales Strategy & Planning, Retail & Foodservice

HelloFresh$147K — $170K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years in sales strategy, planning, commercial strategy, or similar roles
  • Experience in forecasting, trade calendar management, or commercial planning
  • Strong Excel and Google Sheets skills; familiarity with BI tools or SQL is a plus
  • Knowledge of retail sales data and syndication (IRI, Nielsen) preferred
  • Exposure to CPG and food categories a bonus
  • Collaborative experience with sales, finance, and marketing teams
  • BA/BS required; MBA or equivalent experience is preferred

Responsibilities

  • Own and consolidate master commercial forecasts by SKU and customer
  • Reconcile forecasts with Supply Chain, identifying variances
  • Build and maintain a comprehensive trade calendar for retail accounts
  • Track trade spend and develop promotional ROI models
  • Manage customer pricing files and conduct pricing discussions
  • Create weekly and monthly dashboards on key performance metrics
  • Support category reviews by preparing data appendices and analytics
  • Lead new item commercialization processes and timelines
  • Collaborate with cross-functional teams to synchronize plans
  • Develop standard operating procedures for commercial processes

Benefits

  • Competitive hourly rate and immediate 401K company match
  • Generous PTO with a flexible attendance policy
  • Comprehensive health benefits effective on day one
  • Discounts on HelloFresh meal plans
  • Access to inclusive Employee Resource Groups
  • Collaborative work environment in a dynamic, mission-driven company
Full Job Description
Senior Manager, Sales Strategy & Planning, Retail and Food Service

Factor's Retail business is moving from pilot mode into scale mode. As Target expands nationally and new accounts such as Costco, grocery, club, and specialty retailers develop, the team needs a stronger commercial operating backbone across forecasting, trade planning, pricing, category analytics, new item commercialization, and performance management.

We are hiring a Sr. Manager, Sales Strategy & Planning to build and run that operating system. Reporting to the Director, Commercial Sales, Retail & Foodservice, this person will own the commercial forecast, trade calendar, pricing files, customer data, performance dashboards, category analytics, and new item gate process for Retail.

This is not a passive support role. It is a process leadership role for someone who is analytical, structured, commercially curious, and energized by building the systems that help a fast-growing retail business scale.

You will...
  • Own the master commercial forecast by customer, SKU, and week; consolidate inputs from Retail Sales, Foodservice, and customer teams on a fixed cadence.
  • Reconcile the commercial forecast with Supply Chain & Production, identify material variances, and support the commercial S&OP submission.
  • Build and maintain the master trade calendar across retail accounts, integrating promotional activity with the retail marketing calendar and account milestones.
  • Track trade spend, build promotional ROI models, support post-event analysis, and help the team develop stronger trade guardrails over time.
  • Own customer pricing files, price lists, cost-change workflows, and the materials needed for pricing committee discussions.
  • Build weekly and monthly commercial dashboards covering shipments, forecast, sell-through, trade, pricing, distribution, new item performance, and key account risks.
  • Support category reviews and customer meetings by owning the data appendix, scorecards, velocity / distribution readouts, and category analytics once syndicated data is in place.
  • Serve as the commercial gatekeeper for new item commercialization, including launch timelines, commercialization one-pagers, retailer submission readiness, and first 26-week launch scorecards.
  • Partner closely with Head of Sales & BD and Emily to ensure customer meetings, trade plans, retail marketing, launches, and account calendars are synchronized.
  • Document core commercial processes and help create repeatable SOPs for forecasting, pricing, item setup coordination, reporting, and account planning.
You are...
  • Analytically rigorous: you can build models, manage large data sets, identify patterns, and translate analysis into clear business recommendations.
  • A process builder: you are energized by creating systems, calendars, scorecards, and SOPs where none exist yet.
  • Commercially minded: you understand that forecasting, pricing, trade, and analytics are only useful if they help the team make better customer and P&L decisions.
  • Highly organized: you can keep multiple accounts, SKUs, launches, deadlines, and stakeholders moving at the same time.
  • Detail-oriented without losing the big picture: you catch issues before they compound but also know what needs escalation.
  • Cross-functional: you build trust with sales, supply chain, finance, marketing, business operations, and external data partners through accuracy and follow-through.
  • Clear in writing and discussion: you can turn complex data into concise summaries for commercial leaders and cross-functional partners.
  • Proactive and ownership-oriented: you send the update before being asked and flag the risk before it becomes a problem.
You have...
  • 6+ years of experience in sales strategy, sales planning, commercial strategy, trade marketing, revenue growth management, category management, consulting, or CPG analytics.
  • Experience building or owning a forecast, trade calendar, customer scorecard, pricing file, or commercial planning process.
  • Strong Excel / Google Sheets modeling skills; experience with dashboards, BI tools, or SQL is a plus.
  • Experience with retail sales data, syndicated data, retailer portals, IRI / Circana / Nielsen / SPINS, or category management is strongly preferred.
  • Exposure to CPG, retail, grocery, food, beverage, or fresh / refrigerated categories is a plus.
  • Experience partnering with sales, finance, supply chain, and marketing teams on commercial planning or launch execution.
  • Strong written and verbal communication skills, with comfort preparing leadership-ready materials.
  • BA/BS required; MBA or equivalent analytical / commercial experience preferred.

You'll get...
  • Competitive hourly rate, 401K company match that vests immediately upon participation, & team bonus opportunities
  • Generous PTO and flexible attendance policy
  • Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
  • Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
  • Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
  • Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

#Factor #JD1008

New York Pay Range

$147,000-$170,000 USD

About HelloFresh

HelloFresh SE is a German publicly traded meal-kit company based in Berlin, Germany. It is the largest meal-kit provider in the United States, and also has operations in Canada, Western Europe (including the United Kingdom, Germany, Belgium, Luxembourg, the Netherlands, and Switzerland), New Zealand and Australia. The company was founded in November 2011 in Berlin, Germany by Dominik Richter, Thomas Griesel, and Jessica Nilsson. HelloFresh delivers pre-measured ingredients and recipes to their customers, allowing them to cook meals at home. The company went public in November 2017 and is listed on the Frankfurt Stock Exchange.
Learn more about HelloFresh
Size
18,700 employees
Industry
Founded
2011

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