Summary:
The Senior Manager, Product Marketing and Portfolio leads the positioning, and lifecycle management of the company's essential oil product portfolio and contribute to its long-term strategy, ensuring alignment with business objectives and market needs. This role combines expertise in product marketing, portfolio strategy, and lifecycle management to drive growth, innovation, and customer engagement. The Senior Manager collaborates cross-functionally with Product Development, Brand, Sales, and Digital teams to define go-to-market strategies, optimize product performance, and enhance brand positioning in a competitive market.
Essential Functions:
Product Strategy & Portfolio Management:
- Contribute to the development of, and execute the product portfolio strategy, ensuring alignment with corporate goals and market opportunities.
- Conduct market analysis, customer segmentation, and competitive research to identify trends and opportunities.
- Manage product lifecycle management, including new product launches, line extensions, discontinuations, and category optimization within assigned product categories
Go-to-Market & Product Marketing:
- Develop go-to-market plans, product messaging, and value propositions that differentiate the company's offerings.
- Lead cross-functional teams to ensure seamless product launches, marketing campaigns, and promotional strategies.
- Create compelling product positioning and storytelling to enhance consumer engagement and sales effectiveness.
Collaboration & Leadership:
- Partner with Product Development, Brand, and Sales teams to ensure successful commercialization of products.
- Work closely with Digital, Social Media, and Field teams to amplify product messaging and customer adoption.
- Manage and mentor direct reports such as product marketers and portfolio managers, fostering professional growth and high performance.
Performance & Optimization:
- Define and track key performance indicators (KPIs) to measure product success and optimize marketing strategies.
- Analyze sales data, customer feedback, and market performance to refine product positioning and marketing efforts.
- Identify and drive innovation and process improvements to enhance product strategy, customer experience, and business impact.
Skills & Qualifications:
- Strong leadership and strategic thinking with the ability to influence cross-functional teams.
- Expertise in product marketing, brand management, and portfolio strategy within a competitive consumer market.
- Deep understanding of product lifecycle management, market trends, and customer insights.
- Excellent communication and storytelling skills to craft compelling product narratives.
- Proven ability to manage multiple projects, deadlines, and priorities in a fast-paced environment.
- Data-driven mindset with strong analytical and problem-solving skills.
- Ability to lead, mentor, and develop high-performing teams.
Required Education and Experience:
- Bachelor's degree in marketing, business, or related field (or equivalent experience).
- 8+ years of experience in product marketing, product management, or portfolio strategy.
- Working knowledge with essential oils and its applications
- Experience leading cross-functional teams and managing complex product portfolios.
- A combination of education and experience may meet the requirements.
Preferred Education and Experience:
- Experience in the MLM industry, wellness, personal care, or consumer goods.
- Exposure to Global markets including product strategy for EMEA and APAC regions.
Supervisory Responsibility:
This job does have supervisory responsibilities.
Work Environment:
This job operates in a professional office environment. The role routinely uses standard office equipment such as a laptop, desktop, smartphone, and photocopiers. The noise level in the work environment is usually moderate. Essential oils are worn and/or diffused in the work environment.
Position Type/Expected Hours of Work:
This position requires the incumbent to be physically present at the assigned worksite. The regular schedule is from 8 a.m. to 5 p.m., with an hour lunch, Monday through Friday. Occasional evening and weekend work may be required as job duties demand. Employees are also expected to work at least one non-convention farm event a year and to work at the annual company convention. Exact hour requirements can be reasonably modified as necessary for the business needs by the employee's manager.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Specific vision abilities of this job include close vision and the ability to adjust focus. The employee is required to type, file, and occasionally lift office supplies up to 20 pounds. The employee must be physically able to tolerate the scent of essential oils worn or diffused.
