About the RoleWe are looking for a strategic and execution-oriented
Senior Product Marketing Manager to lead go-to-market efforts for our debit and prepaid card product portfolio. This role sits at the intersection of product, marketing, and business strategy - translating complex financial product capabilities into compelling, customer-centric narratives that drive acquisition, engagement, and retention.
The ideal candidate has deep fintech or financial services experience, a sharp commercial instinct, and the ability to operate both at altitude (strategy, positioning) and at ground level (campaign execution, cross-functional coordination). You'll work closely with Product, Engineering, Partnerships, Finance, Brand, Acquisition, and Lifecycle Marketing to bring products to market and grow them throughout the customer lifecycle.
What You'll Do- Support end-to-end GTM planning and execution for new product launches, feature releases, and market expansions across the debit and prepaid card portfolio.
- Define launch objectives, success metrics, segmentation strategy, channel mix, and phased rollout plans in partnership with Product and Marketing leadership.
- Run structured A/B and multivariate tests on messaging, offer structures, and creative to improve performance over time.
- Use data to make ongoing recommendations on positioning adjustments, channel investment, and product feature prioritization.
- Maintain a deep understanding of the competitive landscape across prepaid, neobank, and challenger bank segments.
- Conduct ongoing customer and competitive research to ensure positioning remains sharp and relevant in a fast-moving market.
- Build the business case for new product marketing investments, including budget requirements, projected customer impact, and expected contribution to LTV and revenue.
- Analyze pricing elasticity, competitive benchmarks, and customer willingness-to-pay to recommend monetization approaches that balance growth and profitability.
- Develop pricing narratives for external communications, ensuring fee transparency aligns with brand values and regulatory requirements.
- Work closely with the Partnerships team to develop co-marketing frameworks, joint value propositions, Identify opportunities to leverage partner ecosystems (retail, employer, government, affinity) to extend product reach and drive incremental acquisition.
- Develop and own the product value proposition, messaging hierarchy, and positioning for each product line, tailored by segment (e.g., underbanked consumers, gig workers, teens, small business).
- Provide guidance and mentorship to junior marketing team members
What You'll BringRequired Qualifications- 5-7 years of product marketing experience, with at least 3 years in fintech, financial services, payments, or a closely adjacent industry.
- Meticulous attention to detail with a personally held standard for quality that consistently exceeds what's asked. You catch what others miss and can't ship something you're not proud of.
- Proven track record of supporting end-to-end GTM launches, driving adoption for financial products and hitting goals in a test-and-learn environment.
- Experience with segmentation, messaging, and positioning for financial products, ideally including underserved or underbanked populations, to drive conversion across various channels including email, checkout, and landing pages.
- Comfortable working at the intersection of data and creativity - equally at home in a spreadsheet and a creative brief.
- Strong cross-functional leadership skills with experience working with product, operations, engineering, bank partners, and legal in a highly regulated and matrixed environment.
- Proficiency with marketing analytics tools and the ability to draw actionable insights from data.
Preferred Qualifications- Experience in debit, prepaid, or reloadable card products (network-branded: Visa, Mastercard).
- Prior exposure to consumer lending, credit builder, or earned wage access products - either as a product marketer or in a closely adjacent strategy/product role.
- Familiarity with B2B2C distribution models, including employer, government, and retail partnerships.
- Background working in a regulated financial services environment with working knowledge of relevant consumer protection regulations (CFPB, TILA, FCRA, ECOA).
- 7+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience.
What We Offer- Competitive base salary + annual performance bonus
- Equity participation
- Comprehensive health, dental, and vision benefits
- 401(k) with company match
- Flexible/hybrid work environment
- Professional development budget
- Mission-driven culture focused on financial inclusion and expanding access to financial tools for all Americans
How We Measure SuccessIn your first 90 days, you'll have:
- Conducted a full audit of existing product positioning, messaging, and GTM assets.
- Built relationships with key cross-functional partners and established collaborative working rhythms.
- Identified 2-3 high-impact opportunities to sharpen positioning or improve GTM execution.
By 6 months, you'll have:
- Led or co-led at least one significant product launch or major feature GTM.
- Established a product marketing roadmap aligned to the product and business calendar.
- Developed a competitive intelligence framework that is actively used by the wider team.
By 12 months, you'll have:
- Demonstrated measurable impact on product adoption, activation, and/or retention metrics.
- Built a scalable product marketing operating model with documented processes and playbooks.
- Led or significantly contributed to the GTM strategy for at least one adjacent product (e.g., credit builder, lending) from concept validation through launch.
- Become a trusted strategic partner to Product, Finance, and Marketing leadership.
