Senior Manager, Product Management - Consumer & Developer Experience (Marketing Audience Platforms Lead)
About the Role
As the Marketing Audience Platforms Lead, you will architect the enterprise data backbone that powers modern, real-time personalization across every customer touchpoint. In this role, you will define and execute the strategic evolution of our core audience platforms—transforming fragmented data layers and traditional segmentation into a high-performance, intelligent audience ecosystem powered by real-time resolution and agentic workflows.
You sit at the critical intersection of customer data architecture, predictive AI, and omni-channel activation. You will champion frictionless, self-service audience discovery and activation for distributed Lines of Business (LOBs) while ensuring the underlying platform delivers sub-second latency, rock-solid governance, and petabyte-scale resilience. If you are passionate about transforming raw enterprise data into actionable, high-velocity customer intelligence that powers billions of interactions, this role is built for you.
What You’ll Do- Architect Enterprise Audience Strategy: Define the multi-year vision for our marketing audience engine, seamlessly integrating Customer Data Platforms (CDPs), identity resolution networks, and downstream activation channels into a unified ecosystem.
- Pioneer Agentic & Predictive Integrations: Unlock the next frontier of audience building by integrating autonomous agentic AI and predictive modeling, enabling marketers to generate, refine, and optimize audiences via natural-language and automated workflows.
- Scale High-Throughput Platform Performance: Champion platform reliability, query efficiency, and low-latency activation across modern cloud data architectures in tight partnership with engineering and technical product teams.
- Deliver Frictionless Marketer Enablement: Establish a modern, multi-tenant self-service platform that eliminates operational dependencies, giving lines of business instant access to build, analyze, and syndicate high-value audiences.
- Drive Strategic Ecosystem Partnerships: Steer strategic alignment with tier-one audience and CDP vendors, cloud data providers, and system integrators to co-create roadmaps that keep our enterprise tech stack at the cutting edge.
- Embed Governance & Trust by Design: Establish robust, automated controls for data ethics, consumer privacy compliance (GDPR, CCPA, state privacy regulations), and role-based auditability without compromising marketing velocity.
Capital One Product Framework
In this role, you’ll be expected to demonstrate proficiency in five key areas which we consider to be the foundation for successful Product management:
- Human Centered - Obsesses about internal and external customer needs to reimagine and innovate product solutions
- Business Focused - Delivers game-changing outcomes by focusing on leverage and execution excellence
- Technology Driven - Leverages technology to deliver innovative and resilient solutions that enable both near term and long term value
- Integrated Problem Solving - Identifies and resolves complex problems to deliver outcomes while mitigating product risks
- Transformational Leadership - Leads cross functional teams to solve customer problems and drive organizational alignment
Basic Qualifications:
- Currently has, or is in the process of obtaining one of the following with an expectation that the required degree will be obtained on or before the scheduled start date:
- A Bachelor's or Masters Degree in a quantitative field (Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer Engineering, Software Engineering, Mechanical Engineering, Information Systems or a related quantitative field), Business or Marketing
OR
- Bachelor's degree in any field and 4 years of Product Management experience
Preferred Qualifications:
- Experience translating business strategy and analysis into consumer facing digital products
At this time, Capital One will not sponsor a new applicant for employment authorization, or offer any immigration related support for this position (e.g. H1B, F-1 OPT, F-1 STEM OPT, F-1 CPT, J-1, TN, E-3, and O-1, or any other forms of work authorization that require immigration support from an employer)
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $200,700 - $229,100 for Sr. Mgr, Product ManagementNew York, NY: $219,000 - $249,900 for Sr. Mgr, Product Management
Plano, TX: $182,500 - $208,300 for Sr. Mgr, Product Management
Richmond, VA: $182,500 - $208,300 for Sr. Mgr, Product Management
Riverwoods, IL: $182,500 - $208,300 for Sr. Mgr, Product Management
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidates offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
