Senior Manager - Portfolio Insights

The Senior Manager - Portfolio Insights provides thought leadership and analytical support related to consumer-based data assets across key stakeholders within Insights & Foresights, Consumer Marketing, Business Planning & Strategy, CX/Trade Marketing, Revenue Growth Management and Activation organizations. Responsible for driving deep understanding of the Total Nicotine consumer landscape and portfolio/cross-category consumer dynamics across Cigarettes, Vapor, and Oral products, including industry trends, poly-use, shopper behavior, consumer journeys, attitudes, demand moments and price/value perceptions and behaviors to drive volume and profit growth. Provides significant value by applying a comprehensive understanding of the nicotine industry, business drivers and integration of a 'consumer-led' focus to support corporate objectives. Participates in departmental and cross-functional teams and is sought out by others for guidance and inspiration. Consistently and appropriately challenges existing paradigms and drives for continuous improvement across the organization. Must maintain strong credibility and consistently demonstrate effective leadership, influencing and presentation skills. Your key responsibilities will include: • Develops fit-for-purpose learning plans to support portfolio and cross category insights aligned to corporate objective, marketing strategies and future growth initiatives providing deep understanding of the consumer dynamics within the nicotine/tobacco landscape. • Designs, directs, and oversees primary research and deep dive analyses and provides business-oriented insights to support corporate objects, such as... • Portfolio Management and Consumer Category/Brand Migration • Segmentation, Consumer profiles, Category Deep Dives and Cross-Category Impacts • Regulatory/Flavor bans impact • Shopper Journeys • Cross Category Decision Trees • Demand Moments • Price/Value Perceptions and Behaviors • Aligns internal and vendor resources - both syndicated (MRI Simmons, Kantar, Circana, etc.) and primary (ad hoc, trackers, performance, digital), to develop concise, impactful analyses on designated topics • Develops and implements analyses and reporting activities to drive timely, fit for purpose and actionable business results • Identifies new sources or ways to optimize consumer data sources • faster/more agile ad hoc • easier integration via platforms and/or on-site vendor support • Leverages data assets (Integrated Brand Tracking, Performance, Longitudinal Tracking, Forecast etc.) to synthesize comprehensive narratives to inform and support portfolio and cross-category insights supporting cross-functional stakeholders including IBPM (Integrated Business Planning), Strategy, Forecasting, Marketing Intelligence, Trade/CX and Marketing/Reynolds Leadership Team. • Identifies and evolves planning to integrate consumer-focused portfolio and cross-category insights more broadly with key stakeholders within the organization • Drive a culture of collaboration, innovation and positive influence on decision making process • Effectively communicate results to clients across the organization to facilitate decision making process What are we looking for? • Bachelors Degree in Business, Market Research, or related field preferred. • 5-7+ years in consumer market research, Strategy & Planning and/or related field. CPG experience preferred; Nicotine industry experience a plus • Ability to understand broader business issues and seek resolutions to manage and deliver to client needs • Ability to manage, leverage and analyze data sources, interpret meaningful trends and draw conclusions to deliver actionable business recommendations. • Strong leadership and collaboration skills, with ability to work with a broad range of disciplines and cross-functional stakeholders • Strong verbal/written communication, data visualization and presentations skills with storytelling capabilities with action-oriented recommendations • Qualitative & Quantitative Consumer methodologies and analytics experience • Vendor management experience • Proficiency with commercial Tools (Retail Sales Data - Circana (IRI)/Nielsen, Microstrategy), Word, Excel, PowerPoint Beneficial • Experience with Tableau/ /Power BI, Statistical Software (SPSS/SAS/R) or Survey programming (Qualtrics) SALARY AND BENEFITS OVERVIEW Benefit Information The following is a general summary of the competitive compensation and benefit plans we offer: • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent • Company contributes an additional three percent to 401(k) whether employee participates or not • Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs) • Health Savings Account start-up contribution for employees who elect the high deductible health plan • Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year • Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents • Company paid life insurance of 1x annual base pay ($50,000 minimum) • Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum) • Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance • Tuition reimbursement and student loan support • Dependent Scholarship Programs • Free confidential personal financial counselling service • On-site health centers and 24/7 fitness centers at certain company locations • A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice • Health-care concierge service • Volunteer service opportunities • Extensive training opportunities • Company vehicle for eligible employees • Mobile phone allowance for eligible employees • Paid Leave: • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days) • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)). • Holidays (Nine company recognized and two annual personal holidays to be used at the employee's discretion) • Paid Parental Leave + temporary reduced work schedule opportunity • Funeral Leave • Short-Term Disability Leave • Long-Term Disability Leave • Jury Duty Leave • Military Leave • Released Time for Children's Education • Community Outreach Leave • Other paid leave benefits, as required by state or local law • Your journey with us is not limited by boundaries; it is propelled by your aspirations. Join us at Reynolds American and become a part of an environment that thrives on internal advancement, where your career progression is not just a statement - it is a reality, we are eager to build together. Seize the opportunity and own your development; your next chapter starts here. • You will have access to online learning platforms and personalized growth programs to nurture your leadership skills. • We prioritize continuous improvement within a transformative environment, preparing for ongoing changes. Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives! #LI-Hybrid