Reports to: Chief Growth Officer
Location: On-site, Mead, CO (HQ)
Type: Full-time
Experience: 8-10 years
Compensation: $120,000-$150,000
About the RoleThe Sr. Manager, Performance Marketing is the right hand to the Chief Growth Officer in driving measurable customer and sales growth across corporate and franchise locations. This is a role for someone who is both brand-building and performance-minded - who understands that a strong brand and disciplined performance marketing reinforce each other, and who can grow the brand while staying accountable to results. Success is measured in customer visits, new store performance, loyalty program growth, ticket growth, and customer lifetime value - year over year.
You will own the performance marketing strategy that grows customers across all three of our formats - drive-thru, café, and café + drive-thru - as well as our online ordering and third-party delivery channels, and you'll do it with a bias toward efficiency, using AI and internal data tools to do more with less. You understand the economics of a multi-unit franchise system: what drives an incremental visit, what a new store needs in its first 90 days, and how to prove that marketing spend paid off. You bring proven, quantified examples of driving results for other multi-unit or franchise brands, and you know how to translate that playbook to ours.
This person is part marketer, part operator, part data analyst. You are equally comfortable presenting performance to franchisees and building the model that shows where
we're winning and losing customers.
What You'll Own•
Customer and same-store sales growth. Own the performance marketing plan that grows customer visits and transactions across drive-thru, café, and café + drive-thru locations - with clear accountability for year-over-year comps.
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New store performance. Own the full new-store marketing lifecycle: pre-opening awareness, a high-impact grand opening, and the honeymoon period that establishes early customer visits - then the strategy to sustain and grow that performance well beyond launch, turning a new location into a habitual-visit generator. Executed efficiently and repeatably at scale.
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Loyalty enrollment and frequency. Own the loyalty program as one of the brand's most powerful revenue levers - driving enrollment so that every customer is brought into the program, then maximizing active-member visit frequency through offers, triggers, and lifecycle communication. Accountable for enrollment growth, activation, and member visit frequency targets.
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Paid and local media performance. Own the strategy, targeting, budget direction, and performance accountability for paid media across search, social, and
geo-targeted local channels.
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External partners and hands-on execution. Direct and manage the external agencies and vendors that support paid media, CRM, and loyalty - set the brief, the audience, and the objective, and hold them accountable to results. Just as important, you lead and execute: you can get into the platforms and run it
yourself when speed or quality demands it.
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Website and app experience, CRO, and organic growth. Own the marketing-side website and app experience and the conversion rate optimization that turns visits into orders and enrollments. Drive organic growth through SEO and GEO (generative engine optimization) so Ziggi's shows up wherever customers are searching.
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Budget and marketing economics. Own the performance marketing budget - forecasting, pacing, and reallocating spend across channels, formats, and markets - and the measurement framework (CAC, LTV, LTV:CAC, payback, ROAS by cohort) that decides where every dollar goes.
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Online ordering and third-party delivery. Own online ordering and third-party delivery (DoorDash, Uber Eats) as another channel you manage - overseeing the delivery vendor (e.g., CRUMBS) the way you'd manage a loyalty or media partner, and owning its ad spend, conversion, and sales metrics. Drive promotional visibility and convert delivery-only customers into loyalty members and direct-ordering customers.
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Marketing analytics and reporting. Own the performance dashboard that connects marketing activity to visits, check size, frequency, and sales - and the weekly read-out that tells leadership and franchisees what moved and what to do next. Own the measurement approach, including incrementality/geo-testing and media
mix modeling, that proves what's actually driving results.
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AI and data-tool efficiency. Own how we use AI and internal data tools to plan, personalize, test, and report faster and more efficiently - setting the standard for a lean, high-leverage marketing function.
What You'll Do• Build and execute a year-round performance marketing calendar tied to customer and sales targets by format and by market.
• Set, track, and report same-store sales and customer goals; identify underperforming stores and markets and deploy targeted campaigns to move them.
• Direct paid media strategy and hold internal and external partners accountable to ROAS, cost-per-visit, and cost-per-new-customer targets; reallocate budget based on results.
• Own and forecast the marketing budget: build channel-level plans with expected CAC, cost-per-visit, and new-customer targets; pace spend and re-forecast with upside/downside scenarios.
• Direct external agencies and vendors across paid media, CRM, and loyalty - set the brief, manage execution, and hold them accountable - and roll up your sleeves to execute in-platform when needed.
• Own the marketing-side website and app experience; run continuous conversion rate optimization on landing, ordering, and enrollment flows, and grow organic customers through SEO and GEO.
• Use AI and internal data tools to accelerate audience building, creative testing, personalization, forecasting, and reporting - continually raising output per dollar and per hour.
• Drive loyalty enrollment at every touchpoint - in-store, app, online ordering, and at new-store openings - with the goal of capturing every customer into the program.
• Grow active-member visit frequency through segmentation, personalized offers, lifecycle flows (onboarding, lapsed win-back, birthday/anniversary), and CRM across email, push, and SMS; track frequency, redemption, and incremental revenue from loyalty.
• Run a disciplined test-and-learn program: offers, channels, timing, and creative - and scale what works across the system.
• Build and maintain performance dashboards; publish a weekly performance digest for the CGO and clear, actionable reporting for franchisees.
• Partner with operations, franchise, and field teams so that marketing is adoptable and effective at the store level.
• Translate data into plain-language recommendations that both leadership and franchise owners can act on.
What We're Looking For•
8-10 years of performance or growth marketing experience with direct, quantified ownership of
revenue-driving outcomes.
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Proven results, with receipts. Specific, measurable examples of driving customer and same-store sales growth year over year for other companies - ideally multi-unit restaurant, QSR, fast casual, coffee, beverage, or retail brands.
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Franchising experience required. Direct experience marketing within a franchise system - you understand franchise complexity, the franchisor/franchisee relationship, variable local conditions, and how marketing intersects with franchisee profitability. Multi-unit restaurant, QSR, fast casual, coffee, or beverage franchising strongly preferred.
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Strong digital acumen. Deep, hands-on command of paid search and social, local/geo-targeted media, CRM/loyalty, online ordering, analytics, and attribution.
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Leads partners and executes. Experience directing external agencies and vendors on
paid media, CRM, and loyalty execution - setting briefs and holding them
accountable - while staying hands-on in the platforms yourself.
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Digital experience and organic growth. Command of website and app UX, conversion rate optimization, and organic growth through SEO and GEO (generative engine optimization).
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Loyalty and CRM expertise. Proven ownership of a loyalty program - drivingenrollment to capture as many customers as possible and maximizing member visit frequency and lifetime value. Hands-on experience with a loyalty/CRM platform (Paytronix or equivalent), including segmentation, automated lifecycle flows, and promotional calendar management.
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New store expertise. Demonstrated success optimizing new store openings and shortening the ramp to mature-store performance.
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AI-forward and efficient. You actively use AI and data tools to work faster and
leaner, and you can show how it improved output or lowered cost.
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Analytical firepower. You build your own reports, read cohort/frequency/comp data, and turn numbers into decisions - fluent in marketing economics (CAC, LTV, LTV:CAC, payback, ROAS) and comfortable with incrementality/geo-testing, media mix modeling, and BI tools.
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Budget ownership Proven experience owning and forecasting a marketing budget and allocating spend to the highest-return channels, formats, and markets.
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Operator's mindset. You communicate clearly with franchisees and cross-functional partners and make recommendations that account for both brand and operator profitability.
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Thrives in a lean, high-growth environment where the playbook isn't fully built yet - you'd rather write it than wait for it.
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Bachelor's degree or equivalent experience.Benefits- Paid time off
- Health insurance
- 401(k)
- Employee discount
