The RoleAs the Senior Manager, Paid Social, you will be responsible for the management of a group of client engagements inclusive of Facebook, Snapchat, TikTok, Reddit, and Pinterest and the optimization of cross-channel paid social campaigns. This position offers high visibility with clients and equally high expectations to work in a hands on keys capacity activating paid social campaigns.
Responsibilities- Manage projects with internal and external stakeholders across a group of key accounts
- Lead hands-on activation of paid social campaigns, operating in platform in real-time
- Serve as the subject matter expert in kick-off meetings, ongoing client relationship management, campaign optimization, and strategic planning
- Offer strategic insight and consultation for a clients' holistic digital advertising strategy including, but not limited to ad serving, media planning, media buying, tag management, creative strategy, production, performance reporting, and analytics
- Liaise with Facebook, Snapchat, TikTok, Twitter and Pinterest as well as other emerging paid social partners
- Work closely with Paid Social Managers on deliverables & reporting to develop insightful client recommendations & optimizations
- Establish a data-driven approach to inform and build paid social strategies
- Proactively identify opportunities to drive efficiency and scale across social media platforms
- Brief internal and external stakeholders on industry trends to help them achieve their goals
- Opportunity to grow the existing team in a leadership capacity
What You Need- Tenure and knowledge of digital marketing experience focused on paid social
- Comfortable working in a fast paced environment, understanding a start-up culture mentality
- Bachelor's degree preferred or equivalent with an emphasis on marketing, business, or similar
- Experience being client facing, with the ability to craft communications to communicate findings & recommendations to various leadership levels
- Expertise across paid social platforms as well as digital advertising reporting, measurement, and attribution tools
- Experience developing social media marketing media plans and managing budgets
- Strong analytical and consulting skills, rooted in the ability to draw and communicate insights from multiple data points
- Ability to effectively operate independently and in a team environment ensuring the work is completed accurately and timely
$110,000 - $135,000 a year
The salary range posted is reflective of base salary, which will be determined based on skills, experience, and qualifications. You will also be eligible for equity and benefits and company incentives.
