Senior Manager, Paid Media

We9re looking for a Senior Manager, Paid Media to own Sanity9s paid media program: strategy, measurement, and testing agenda, and to build and lead the team behind it. You9ll manage a $5M+ annual budget, working with agencies and contractors for execution while coordinating closely with demand gen, ABX, and RevOps internally. This is the first dedicated paid media hire, and it9s a people-manager role from day one: you9ll oversee two contractors immediately, with a plan to convert them to full-time hires by January, and grow the team to 2-3 people within your first year. You9ll shape how this function works from the ground up, including the team you hire, coach, and lead to run it. What you9ll do • Build and lead the team: Manage two paid media contractors from day one, with a plan to convert them to full-time hires by January, and grow the team to 2-3 people within the first 12 months. You9ll hire, onboard, coach, and develop direct reports. This is a people-management role, not a solo IC function. • Own paid media strategy and budget: Plan, allocate, and manage a $5M+ annual budget across LinkedIn, Meta, YouTube, Google, Reddit, TikTok, DSP, and DOOH. Every dollar accountable. • Manage agencies and contractors: Brief, steer, and hold external partners accountable. You set the strategy and testing agenda; they execute. You know what good agency output looks like because you9ve been on that side of the table. • Run paid social as a primary channel: LinkedIn, Meta, YouTube, Reddit, and TikTok are where our buyers spend time. You9ll build audience strategies, creative testing frameworks, and campaign architectures that turn paid social into a pipeline driver. • Build the infrastructure: Stand up measurement frameworks, attribution models, tagging systems, and reporting dashboards. If the plumbing doesn9t exist, you build it. Work with RevOps and marketing ops to close the loop between ad spend and pipeline. • Run structured experimentation at scale: Design and execute testing programs across creative audiences, channels, and bidding strategies. You have a methodology for this, not just a habit of 4trying things.4 Document what works, kill what doesn9t, share findings across the org. • Use AI to sharpen performance: You9re already using AI for bidding optimization, audience modeling, creative iteration, and performance analysis. We expect you to show how AI fits into your workflow and where it gives you an edge. This isn9t a nice-to-have; it9s how modern paid media operates. • Drive full-funnel programs: Campaigns that serve the entire buyer journey, from awareness through demo requests and pipeline acceleration. Coordinate with demand gen, ABX, content, and sales. • Report on what matters: Translate platform metrics into business outcomes: pipeline generated, cost per opportunity, influenced revenue. About you • 8+ years in B2B paid media, managing $5-10M+ annual budgets, with at least 2+ years of experience managing a team • Deep expertise in paid social (LinkedIn, Meta, YouTube, Reddit, TikTok) and working knowledge of Google Ads, DSP, and DOOH • Experience managing agencies and contractors. You write sharp briefs, set KPIs, and course-correct when performance drifts. Bonus if you9ve worked agency-side. • Built and run structured experimentation programs across creative, audiences, and channel mix at scale • Built paid media infrastructure: attribution, naming conventions, tagging, reporting • Demonstrated use of AI in paid media: bidding optimization, performance analysis, creative production, audience segmentation. You can walk us through specific examples of how AI has improved your results. • Strong communicator who can present to leadership and align cross-functional partners. This matters as much as your platform skills. • Familiar with B2B SaaS or developer tools, longer sales cycles, and buying committees What sets you apart • Paid media experience in developer tools, content platforms, or technical infrastructure • Familiarity with ABM platforms (Demandbase, 6sense) and account-based motions • Scaled a paid program from early stage to mature, multi-channel operation • Built AI-assisted workflows that go beyond platform defaults (e.g., custom models for bid management, AI-driven creative testing, automated budget reallocation) • Experience with Salesforce or HubSpot for closed-loop reporting What we can offer • A highly-skilled, inspiring, and supportive team • Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth • A global, multi-culturally diverse group of colleagues and customers • Comprehensive health plans and perks • A healthy work-life balance that accommodates individual and family needs • Location-based salary and competitive stock options program