DescriptionPaid media is a key driver of our pipeline. We invest significantly across Google, Bing, and LinkedIn to generate inbound leads. Your goal is to grow both valid leads (inbound requests concerning a project, not vendor, supplier, or general inquiries) and opportunities (valid leads where the customer provides enough information for a quote). We expect our investment to grow as we refine our approach. Salesforce is becoming our source of truth and feeds Google Ads, and we also use WhatConverts and GA4. As we grow, we are building our in-house digital capability, and this role will take ownership of paid media.
The RoleYou will own how MPS turns ad dollars into valid leads and opportunities. This is a hands-on role: you will analyze the data, implement the right tactics, track what happens, and keep optimizing. You will audit what is working today and then take ownership of paid media. You will work with a small marketing team (CMO, Marketing Director, Designer, Videographer) and guide our outside SEO specialists.
We expect results quickly. You will be expected to deliver:
- Lower cost per valid lead and cost per opportunity at equal or higher spend.
- Salesforce data reliably feeding Google and Bing, with reporting that ties spend to pipeline and revenue.
- A documented paid media playbook and a clear roadmap for what to build next.
Responsibilities$4a
Qualifications$4b
