Job SummaryThis role develops, implements, tracks, and optimizes our digital marketing and corporate communications for our brands to drive awareness, reputation, customer acquisition, and revenue growth. This role requires a mix of creativity, strategic thinking, and analytical skills to drive brand awareness, reputation, engagement, and conversions.
The role will have a deep understanding of digital media, have experience in AI, social media marketing, B2B marketing and communications principles. We are looking for a good writer, a nimble and creative thinker and team member with a proven ability to collaborate with cross-functional teams to achieve business objectives.
Essential Functions- Develop and execute social media strategies to drive online traffic, customer acquisition, and reputation growth.
- Coordinate with designers, content creators, and developers to ensure compelling and consistent messaging.
- Stay up to date with digital marketing trends and emerging technologies to improve performance.
- Manage and collaborate on organic and paid advertising campaigns for maximum ROI.
- Execute email marketing campaigns.
- Collaborate on SEO/GEO efforts and content optimization.
- Monitor and manage the corporation and brand's online reputation and social media presence.
- Manage earned media planning and pitches.
- Support brand events and company corporate communications as needed.
- Apply a deep understanding of digital media, AI, social media marketing, B2B marketing, and communications principles to enhance content and campaigns.
- Demonstrate strong writing skills, nimble and creative thinking, and the proven ability to collaborate with cross-functional teams to achieve business objectives.
Competencies- Communication
- Writing
- Strategic thinking
- Content creation
- Functional technical skills
- Results oriented
- Data driven
- Collaboration skills
Preferred Education and Experience- Bachelor's degree in communications, marketing, the humanities or a related field.
- 6-10 + years of experience in digital, social media marketing and communications
- B2B marketing
- Familiarity with eCommerce and affiliate marketing
- Strong understanding of social media audiences, marketing strategies, channels, tools and Adobe suite.
- Strong collaboration skills and the ability to work across various teams and departments.
- Excellent written and verbal communication skills.
- Experience managing agency relationships and marketing budget.
- Strong analytical skills with a focus on data-driven decision-making.
- Ability to manage multiple projects simultaneously with attention to detail
