Bachelor's degree in Marketing, Business, or related field.
3+ years of experience in lifecycle, CRM, or retention marketing.
Strong background in campaign strategy and audience segmentation.
Experience with marketing automation and CRM systems (HubSpot, Salesforce, etc.).
Analytical thinker with a knack for turning data into actionable insights.
Excellent communication and leadership skills.
Strong organizational skills focused on testing and optimization.
Responsibilities
Develop and own the full lifecycle marketing strategy from lead nurturing to retention.
Design and manage multi-channel programs that drive measurable business impact.
Partner with Analytics to identify trends and optimize audience engagement.
Lead planning, testing, and optimization of automated journeys for enhanced personalization.
Collaborate with cross-functional teams to align lifecycle touchpoints with business goals.
Manage and mentor team members to ensure campaign excellence.
Define, track, and report on key performance indicators (KPIs) related to engagement and retention.
Benefits
Health insurance
Growth and development opportunities
Company events and team-building activities
Awesome work environment
Full Job Description
Position Summary
The Senior Manager of Lifecycle Marketing will lead the development and execution of Merchant engagement strategies that drive renewal, loyalty, and lifetime value across the One Park Financial Merchant journey. This role combines analytical insight, creative strategy, and leadership to scale lifecycle programs that deepen relationships with small business owners and support company growth objectives. Key Responsibilities
Develop and own the full lifecycle marketing strategy - from lead nurturing to Merchant retention and reactivation.
Design and manage multi-channel programs (email, SMS, push, etc.) that deliver measurable business impact.
Partner with Analytics to identify behavioral trends, segment audiences, and optimize engagement through data-driven insights.
Lead the planning, testing, and optimization of automated journeys to enhance personalization and Merchant satisfaction.
Collaborate with cross-functional partners (Sales, Product, Operations) to align lifecycle touchpoints with business goals.
Manage and mentor team members to execute campaigns with excellence and consistency.
Define, track, and report on KPIs including engagement, churn, LTV, and retention rates.
Support the evaluation and enhancement of CRM and marketing automation tools.
Requirements Qualifications
Bachelor's degree in Marketing, Business, or related field.
3+ years of experience in lifecycle, CRM, or retention marketing.
Strong background in campaign strategy, audience segmentation, and communications.
Experience using marketing automation and CRM systems (HubSpot, Salesforce, or similar).
Analytical thinker with a proven ability to interpret data and turn insights into actionable plans.
Excellent communication, leadership, and cross-functional collaboration skills.
Strong organizational skills with a focus on testing, optimization, and results.
Passion for helping small business owners succeed.
Key Performance Indicators (KPIs)
Merchant Conversion and Retention Rates
Engagement Metrics (open, click, and conversion rates)
