OverviewThe Senior Manager of Creative is a senior management role responsible for defining and driving the creative vision, voice, and style of the Cavender's brand. This position leads and inspires graphic designers, photographers, and support staff while partnering closely with Marketing, Ecommerce, and Merchandising. Reporting to the Chief Marketing Officer, the Senior Manager of Creative must be highly driven, detail-oriented, and passionate about creative leadership and delivering an exceptional customer experience. The role requires strong cross-department collaboration, flexibility, and a focus on continuous improvement to ensure all photography and design align with Cavender's brand and marketing goals.
Duties and Responsibilities - Support the "Cavender's Culture" and drive our Mission, Vision, and Values
- Serve as a strategic partner and key support resource to the company
- Inspire and nurture creativity and quality in the work of designers and photographers
- Oversee and lead team of designers for print, digital, broadcast, OOH and in-store marketing
- Establish and refine Cavender brand standards and style guides
- Oversee creative campaign execution and ensures brand consistency and authenticity at all customer touchpoints
- Oversee Cavender's in-house photo studio and drives decisions on photography style, locations, models and external contract associates
- Ensure all product samples are shot for website, print, social and other marketing channels in a timely manner
- Evaluate trends in marketing and western fashion to ensure authenticity of presentation
- Establish timelines and budgets driving creative projects from concept to completion
- Supervise creative departments' daily workflow, assigns project workload and monitors deadlines, ensuring on-time and on-budget delivery
- Partner with Merchandising, Ecommerce and Marketing to determine and drive development of the best content types (text, visuals, and video) to serve to the customer based on need and channel
- Partner with Buying/Merchandising to create Visual Merchandising Standards and create an excellent customer experience through Visual Merchandising
- Make focused decisions based on brand integrity and company values to ensure an understanding of our core customer for highest customer satisfaction
- Set priorities, foster cohesion and provide motivation to cross-functional teams
Qualifications and Requirements- Bachelor's degree in Marketing, Graphic Design or Fine Arts, or related field or equivalent work experience
- 10+ years of progressive experience in the marketing or graphic design fields
- 5+ years of experience in a creative leadership role and progressive experience in the retail environment
- In-depth knowledge of brand development in a multi-channel retail environment
- Proficient in Mac operating system, Adobe CCS, Microsoft Office Suite
- Excellent written and verbal communication skills
- Based in Tyler, TX at our home office; Tyler area residence
- Ability to travel to meet the needs of the company, 20% on average
Preferred Skills - Excellent communication, presentation, and creative problem-solving skills, with the ability to motivate and elicit cooperation across all levels, including upper management and cross-functional teams.
- Strong project management skills with the ability to prioritize, multitask, and deliver in fast-paced, high-pressure environments.
- Ability to translate strategy and direction into actionable plans and outcomes.
- Demonstrated ability to work independently and collaboratively in dynamic team settings.
- Expertise in Marketing, Graphic Design, Ecommerce, Merchandising, and Photography, with strong organizational skills to manage diverse projects.
- Keen eye for creative design and photography talent, with knowledge of Western fashion, lifestyle, and culture.
- Ability to handle confidential materials with discretion and sound judgment.
