WORK ENVIRONMENT:Nymbus is a remote-first company. Occasional travel may be required for client engagements, team planning sessions, or project activities. Working hours primarily align with the Eastern Time Zone; candidates located in the Eastern or Central time zones are preferred.
POSITION SUMMARY:Nymbus does not sell into a mass market. Our buyers are executive leadership and boards of banks and credit unions, a finite, largely nameable list of executives who do not make vendor decisions on a hunch. Winning in this market comes from building trust, proof, and nurturing centers of influence.
The
Senior Manager Nymbus Marketing owns the points of influence that actually move this buyer with a primary focus on analyst and consultant relations, PR and industry press, and account-based marketing to a named target list. Demand generation, product marketing activity, and other marketing activities all support these three priorities rather than standing alongside them as separate mandates. This is an adaptive marketing role by design; Nymbus's marketing team is nimble, our strategy shifts as we learn, and this person needs to move fluidly across channels rather than defend a single lane. Reporting to the Chief Strategy & Marketing Officer, you'll also manage our Events Manager, since peer conferences and roundtables are one of the highest-trust channels we have.
OBJECTIVES OF THE ROLE- Build and run a regular analyst and consultant briefing cadence with the firm's bank and credit union leadership and key decision-makers consult with before a vendor decision.
- Direct external communications and industry press relations, ensuring Nymbus is credibly positioned in the specific trade publications that influence our target buyers.
- Build a named-account marketing engine tied directly to Sales' target list, reinforced by customer and peer advocacy and a clear product narrative.
- Translate our modern banking platform capability in partnership with Product, ensuring comfort in product marketing efforts and acting as an advocate for how our products are positioned to the market through focused campaigns.
- Establish and oversee a marketing technology architecture tailored to a high-value, relationship-centric, named-account lead generation strategy.
ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES:Analyst & Consultant Relations - Own relationships with the analysts and consultants bank and credit union boards actually consult before a vendor decision.
- Build and run a regular briefing cadence; prepare executive briefing and marketing materials with the CSMO and CEO.
- Lead industry rankings, evaluations, and award submissions as a standing quarterly priority, not an ad hoc task.
- Track and report on how analyst sentiment and coverage evolve as a leading indicator for the business.
- Regularly audit marketing content for accuracy and relevance, and close content gaps, since outdated or inaccurate material in front of an analyst or a bank board is a credibility risk, not just a cleanup task.
PR, Communications & Industry Press- Own external communications strategy, with a focus on the trade press our buyers actually read.
- Draft press releases, executive communications, and customer announcements.
- Build direct relationships with the reporters and editors who cover bank/CU technology, not just distribute releases.
- Collaborate with the Product team to define the product marketing narrative and competitive landscape for our modern banking platform, ensuring industry press accurately reflects Nymbus' market position.
- Support crisis communications when necessary
Account-Based & Named-Account Marketing- Build and run marketing programs and campaigns against Nymbus's named target list.
- Maintain working knowledge of a meaningful share of target accounts by name and context.
- Partner with Sales to identify what a specific target account's CEO or board needs to see or hear to move forward, and orchestrate it: a customer reference, an analyst mention, a peer introduction, a piece of content.
- Collaboration with Client Partnership and Sales to build reference and advocacy programs that let prospects hear directly from peers already using Nymbus, and support peer roundtables, customer councils, and reference calls.
- Design pre- and post-event campaign activations for peer conferences and roundtables that turns relationship touchpoints into named-account progress.
Marketing Operations & Team Leadership- Own day-to-day management of a marketing budget, with CSMO sign-off above an agreed threshold.
- Coordinate agency and freelance partners.
- Select, build, and maintain the marketing technology stack (CRM integration, ABM tooling, email/communications systems) appropriate to a named-account model, rather than defaulting to tools built for high-volume demand generation.
- Track, measure, and report on marketing performance across all channels and initiatives, continuously refining tactics based on what matters in this model: analyst sentiment, named-account engagement, press coverage quality, and pipeline influence.
- Lead and develop the Events Manager; ensure conferences, roundtables, and peer events are run as trust-building tools, not just logistics.
- Improve marketing workflows and operating rhythms as the team grows.
AI-Driven Innovation- Integrate AI tools actively into strategic planning and daily workflow: market research, audience insights, creative testing, performance analysis, and competitive intelligence.
- Champion new platform capabilities and automation opportunities that create strategic advantage for Nymbus Marketing.
- Share learnings and continuously raise the bar for how the team uses AI to think faster, plan smarter, and deliver more.
QUALIFICATIONS:- 5 to 8 years of B2B marketing experience in a regulated, relationship-driven, or long-sales-cycle market: fintech, banking technology, enterprise SaaS to executive buyers, insurance, or similar; direct banking/credit union experience is a strong plus but not required.
- Demonstrated ownership of analyst relations and/or industry press relationships, not just supporting them.
- Account-based marketing experience against a defined, named target list, as opposed to persona-based segmentation at scale.
- Comfort operating as a generalist, willing to shift focus across functions as strategy requires, rather than defending a single lane.
- Strong executive communication skills, comfortable drafting for an executive audience.
- Comfortable selecting and standing up marketing technology (CRM, ABM, email/communications tools) from scratch or reconfiguring an existing stack is a plus.
- Cross-functional fluency working with Sales, Product, and Executive Leadership.
- Experience marketing to bank or credit union executives, or another risk-averse, board-governed buyer, is a plus.
- Familiarity with AI/agentic tools for content and marketing production is a plus.
- Prior experience managing at least one direct report is a plus
SALARY & BENEFITS:- Base salary range: $110,000 - $125,000 annually
- Annual cash bonus and equity eligibility, if applicable.
- Remote Work Environment
- Health, dental, and vision insurance, including HSA/FSA/DCA
- 401(k) plan
- Flexible time-off and company holidays
- Additional paid volunteer day
- Supplemental Insurance Programs, including voluntary Life, Accident, Critical Illness, Pet Insurance
- Employee Assistance Programs [EAP]
- Wellness programs
- Growth and development programs
Actual compensation will be determined based on relevant experience, skills, role scope, and location.
HIRING AT NYMBUSAs an AI-first company, we embrace the power of AI tools throughout our hiring process. Nymbus remains committed to finding the right match for our teams and candidates alike. While we are excited about the AI tools available to us today, including AI-enabled video interview tools, we remain equally committed to maintaining human involvement and oversight throughout the hiring process.
