SUMMARY The Senior Manager, NA Social Marketing leads Fentyverse's brand presence across TikTok, Pinterest, and X-driving breakthrough storytelling, platform growth, and real-time cultural relevance. This role sits at the center of where social meets commerce, overseeing both organic social content and is a critical component of TikTok Shop programming, including live shopping, creator integrations, and shoppable storytelling. This leader of the North America Social team collaborates closely with the Global Social team to ensure North America's creative ideas, platform learnings, and trend-driven executions feed into the brand's global storytelling.
The ideal candidate is equal parts strategist and culture driver: fluent in the language of TikTok, confident in navigating emerging platform shifts, and skilled in turning brand storytelling into measurable engagement and sales impact.
Reports to: NA Marketing Senior Director
RESPONSIBILITIES SOCIAL STRATEGY & LEADERSHIP
- Own and evolve the NA social strategy across TikTok, Pinterest, and X, ensuring the brand leads cultural conversation and drives deep community engagement.
- Manage the NA social content calendar across TikTok, Pinterest, and X, balancing planned campaigns, trend-led moments, and always-on storytelling.
- Manage and mentor a team across Campaigns, Content, and Community functions.
- Partner with NA Marketing, Ecomm, and Sales teams to align local storytelling with global direction.
- Provide oversight on the content calendar, ensuring balance between planned storytelling, trend-driven moments, and product-led education.
REPORTING & ANALYTICS
- Social posting: share publishing responsibilities with Senior Manager and Asst. Manager of campaigns across Fenty Beauty, Skin, and Hair TikTok + Pinterest channels.
- Partner with global social team to ensure NA social calendar is in line with global calendar.
TIKTOK SHOP & LIVE INTEGRATION
- Lead social integration for TikTok Shop: developing organic support strategies that drive discovery, traffic, and conversion.
- Partner with Social Commerce, EDU and Ecomm teams to plan and promote TikTok Shop Lives, ensuring content is on-brand, engaging, and optimized for performance.
- Collaborate cross-functionally on shoppable content, from launch storytelling to evergreen formats that drive sell-through. Test and learn with new formats and content types.
CROSS-FUNCTIONAL & ANALYTICAL IMPACT
- Partner with Ecomm and NA Marketing to connect organic social with campaign performance and commerce outcomes.
- Reporting and analytics: Work with global to establish KPIs across engagement, growth, and conversion for both organic and TikTok Shop initiatives and incorporate in global reporting
- Stay ahead of emerging features (e.g., TikTok Shop, Pinterest Shuffles, X video) and test new formats to keep the brand at the forefront of social innovation.
- Track performance data to identify creative patterns and share learnings with Global and NA
REQUIREMENTS - 7+ years in Social Marketing with at least 4 years with beauty brands
- Exceptional Leadership Skills (proven experience coaching, inspiring, and leading a team)
- Passion for the beauty industry and social marketing
- Proven track record/portfolio of ideating and delivering social campaigns that drive impactful results
- Deep understanding of social media platforms: TikTok, YouTube, X, Threads, Pinterest, Instagram...and what's next
- Passion for quickly sourcing and embracing the latest in digital and social technology to keep up with the fast-paced, evolving digital world
- Strong creative eye for disruptive content that translates to beauty
- Strong qualitative and quantitative analytical skills
- Flexible and positive attitude; able to work independently and within teams and thrive in a fast-paced, evolving environment
- Must have a curious mindset with a passion for continuously testing, learning, and pushing the boundaries to drive innovation and disruption
- Ability to lead and influencer without direct authority plus effectively navigate ambiguity
- Must be a collaborative, agile, accountable, kind, and welcome change
- Familiarity with social media management tools: analytics and scheduling platforms (e.g. Simply Measured, Later, Dash Hudson, Curalate, Social Flow, Tweetdeck, Hoot Suite, etc).
- Experience with community management and social engagement
- Exceptional writing skills with strong attention to detail, grammar, brand tone, and voice
- This role is located in San Francisco at Kendo's Corporate office. Qualified candidates must be available to work 3 days/week in office on-site. Relocation bonus available within US.
