About the RoleWe are looking for a
Senior Manager, Media Buyer - Omnichannel to plan and buy across the channels beyond our core social and search platforms: programmatic display and video, CTV/OTT, streaming audio, direct response TV and radio, out-of-home, and emerging channels. You will make sure every dollar works together across the mix and help OPF reach business owners in high-priority Hispanic and Puerto Rican markets with the right channel at the right time.
Responsibilities:- Plan, negotiate, and buy media across programmatic (DSPs), CTV/OTT, streaming audio, DRTV, radio, OOH/DOOH, and other emerging channels.
- Build integrated media plans with flighting, reach, and frequency aligned to business seasonality and funded-volume goals.
- Prioritize high-value DMAs and Puerto Rico, including Spanish-language and multicultural media (Hispanic TV, radio, and digital publishers).
- Manage agency, DSP, and media vendor relationships, including RFPs, negotiation, insertion orders, make-goods, and invoice reconciliation.
- Design measurement for offline and upper-funnel channels with marketing analytics: geo-lift tests, matched-market tests, response curves, and MMM inputs.
- Coordinate tracking with the Tagging Manager (vanity URLs, dedicated phone numbers, QR codes, UTM taxonomy, and pixel or impression tags).
- Ensure creative specs, trafficking, and brand safety standards are met across all placements.
- Collaborate with the Meta, Google, TikTok, and Affiliate leads so that omnichannel investment lifts performance channels.
- Track budget pacing and report performance and incrementality to the Director of Paid Media and CMO.
- Test emerging channels such as retail media, podcast, and AI/LLM ad placements as they mature.
How Success Is Measured - Incremental lift in qualified leads and funded deals in tested markets.
- Media efficiency (negotiated CPMs, added value, make-goods recovered).
- Budget pacing accuracy and on-time trafficking.
- Contribution to blended cost per funded deal.
Requirements- 5-7 years of media buying experience across digital and offline channels, at an agency or in-house.
- Hands-on experience with at least one major DSP (The Trade Desk, DV360, Amazon DSP, or similar) and CTV buying.
- Experience buying DRTV, radio, and/or OOH, including negotiation and post-buy analysis.
- Strong understanding of reach, frequency, GRPs, and media planning tools.
- Experience with offline measurement and incrementality methods (geo-lift, matched markets, MMM).
- Excellent negotiation, vendor management, and budget management skills.
- Strong analytical and communication skills.
Nice to Have - Fluency in Spanish, or meaningful experience building campaigns for US Hispanic and Puerto Rican audiences.
- Experience buying Spanish-language and multicultural media in the US and Puerto Rico.
- Experience in direct-response financial services or lead generation.
- Familiarity with Nielsen, Comscore, iSpot, or similar measurement tools.
Benefits- Competitive salary
- Performance-based incentives
- Comprehensive health, dental, and vision benefits
- 401(k) and paid time off
- The opportunity to shape a fast-growing marketing organization and have a direct impact on company growth
- Growth and development opportunities
- Dynamic and collaborative work environment
- Company events and team-building activities
