Job Summary
Maximizes the company's competitive performance and market share for both the residential business and commercial segments. With a rigorous discipline around intelligence gathering, verification of syndicated data, and original market-level investigation, analysis and reporting, Market Intelligence Marketers are the company's subject matter experts of local market dynamics and of all competitors in each of the communities we serve.
Responsibilities
Actively and consistently supports all efforts to simplify and enhance the customer experience.
Assess and validate reporting on competitive overlap and/or presence at the local level
Through cross-functional partnership, collaborates closely at the regional and management area levels with Construction, Technical Operations, Field Project Management and RDOF teams, Residential and SMB Direct Sales, Community Solutions, Spectrum Stores, Government Affairs, and others in order to gather and document insights relative to competitive presence and expansion
Prepare regular competitive reporting and analysis, escalating urgent developments as appropriate, and monitoring Charter trended growth performance in areas of competitive overlap and watch areas
Identify and curate insights on residential and commercial competitors' current offer strategies, product set and capabilities, offers and pricing, competitive positioning, construction/expansion activity, and other changes affecting market dynamics, performance and share
Maintain and regularly update current, detailed reference materials for all competitors to inform and support Charter marketing, sales, offer and product strategy
Distill competitive insights and implications into clear and concise summaries which are presented to and discussed with Marketing leadership, Regional Operational leadership and Senior Executive leadership
Plan and closely coordinate with leadership of Direct Sales, Community Solutions and Spectrum Stores on targeted initiatives such as Back to School, competitive expansions, new offer deployments and sales sweeps
Play a supporting role in the development of targeted competitive campaigns (or other localized efforts, e.g. multicultural) by providing basis for speed, pricing, production comparison claims
As assigned, develop market assessments and competitive insights outside the Charter footprint in support of various strategic initiatives
As appropriate, ensure the local operation and the front line is informed and aware of the company's marketing, product and growth initiatives and priorities
Qualifications
Required Skills/Abilities and Knowledge
Ability to present effectively in front of a group
Ability to think critically and strategically
Proven success overseeing marketing reporting and analytics.
Solid business aptitude and an ability to assess competitive strategy
Analytical skills, including the ability to develop spreadsheets
Strong working knowledge of business statistics
Ability to read financial statements and legal documents
Ability to effectively work independently without direct supervision
Highly organized and disciplined
Detail-oriented and results-focused
Ability to effectively manage and prioritize multiple projects and tasks, including urgent assignments
Ability to manage confidential information
Proficiency on PC and relevant software applications (i.e. word processing, spreadsheet, presentation/PowerPoint, MicroStrategy/Tableau, data warehouse, etc.)
Ability to think strategically and anticipate future trends, needs and expectations
Required Education
Bachelor's degree in Marketing, Communications, or related field, or equivalent experience
Required Related Work Experience and Number of Years
Consumer marketing /sales analytics experience - 6-7
PREFERRED QUALIFICATIONS
Preferred Education
MBA preferred
Preferred Related Work Experience and Number of Years
Experience in telecommunications industry or other highly competitive B2C and B2B industries. Front-line experience as a complement preferred
WORKING CONDITIONS
Office environment
Travel as required
