Senior Manager, Lifecycle Marketing

As Senior Lifecycle Marketing Manager, you'll own the owner lifecycle program end-to-end: the strategy, the journeys, the platform, and the results. In your first year, you'll consolidate our sending onto Customer.io, map and rebuild the journeys for each owner segment, and turn a set of disconnected sends into a measured system that drives two key metrics: qualified lead conversion and six-month owner retention. This is an owner-operator role. You'll be as comfortable building and debugging a journey in the platform and writing email copy as you are presenting strategy to leadership. We are looking for a senior individual-contributor on a small, flat team where you'll lead through clarity and evidence rather than headcount. The team Growth owns Evolve's owner funnel from first impression to a signed agreement and a live listing, across five programs: Attract, Convert, Launch, Nurture and Foundations. This role owns Nurture. What you'll do Lifecycle Strategy & Journeys • Own owner lifecycle marketing end-to-end-every scheduled and triggered message an owner receives, from their first information request through onboarding, their first 180 days, and beyond. • Audit all current and planned communications, converting findings into mapped, segment-specific journeys. Our Core, Plus, and Pro owners run distinct operations and require tailored engagement-Pro in particular needs a newly defined journey. • Expand lifecycle channels beyond email and SMS. In-product nudges, push notifications, help content, and timed sales or onboarding touchpoints should all form a cohesive journey. Platform & Infrastructure • Lead the migration of owner communications from legacy platforms to Customer.io, establishing build standards and governance to prevent future fragmentation. • Build segmentation and triggers based on real-time behavior and performance signals (e.g., owner actions, listing status, drop-off points) rather than fixed send calendars. Pre-Activation Nurture & Recovery • Manage pre-activation nurture and recovery, including post-information-request sequences, abandoned-lead recovery, re-engagement for unclosed sales leads, and targeted outbound campaigns. • Optimize conversion across under-engaged lead segments, ensuring structured touchpoints exist long after initial contact. Analytics & Optimization • Drive core performance metrics, balancing lifecycle's contribution to qualified lead conversion with 180-day owner retention. • Design and run A/B tests with a stated hypothesis and a decision attached to the result, and be clear about what you learned and what you're testing next Cross-Functional Partnership • Partner cross-functionally with sales, product, onboarding, support, and analytics to translate complex operational updates into clear owner communications. What makes you a great fit • 7+ years of experience in lifecycle, CRM, or retention marketing for consumer or prosumer audiences, with proven ownership of multi-stage journeys • Hands-on expertise with enterprise marketing automation platforms (Customer.io, Braze, Iterable, Marketo, or similar), including building, deploying, debugging, and optimizing journeys directly • Proven track record of accountability for revenue, conversion, or retention targets driven by lifecycle initiatives • Experience auditing and consolidating fragmented communication systems into a single platform and coherent architecture • Strong analytical mindset with experience segmenting audiences, analyzing cohort/journey performance, and executing hypothesis-driven A/B tests. • Exceptional copywriting skills, with the ability to write clear, engaging, human-sounding content tailored to business owners. • Experience marketing to small business owners or prosumer segments. • AI-native workflow-proficiency using modern tools (e.g., Claude) to enhance research, drafting, and analysis capabilities. Preferred but not required • Lifecycle experience spanning pre-purchase prospect nurture through post-purchase retention. • Familiarity with Customer Data Platforms (CDPs) and collaborating with data engineering teams on event definitions and identity resolution. • Background in marketplaces, hospitality, travel, real estate, or financial services (short-term rental or property management experience is a plus). • Experience managing multi-channel surfaces alongside email and SMS, including in-product messaging and push notifications. • Basic design skills or proficiency in tools like Canva or Figma for rapid asset creation. Compensation For this role, compensation is based on a base salary plus a department variable annual bonus. Our base salary range is $160,000-$190,000. Location All Evolve team members must live in one of our approved locations by their first day. We can hire from anywhere in the U.S. except D.C. and Hawaii. Some positions may also have restrictions based on compensation in the following states: California, Maryland, New York, Pennsylvania, Rhode Island, and Washington. If you live in Colorado, you can work remotely anywhere in the state, at our downtown Denver office, or a hybrid of both! If you're planning to move soon, please let us know, and we'll be happy to review your application again. How we reward Evolvers We're intentional about offering benefits that empower every Evolver to thrive both professionally and personally because they're more than perks-they're investments in our customer-obsessed, high-performing team. We believe in treating others as they want to be treated, providing benefits that deliver real value, and challenging the status quo to meet the diverse needs of our team. Whether it's helping you take care of your health, plan for the future, or celebrate life's milestones, our offerings are designed to support you every step of the way. • Financial Wellness: Industry-competitive pay, equity in the company, and a 401(k) with a 4% immediate vesting match. • Family Support: 16-18 weeks of paid parental leave for birthing parents and 10 weeks for non-birthing parents, plus infertility coverage. • Health & Wellness: Comprehensive medical, dental, and vision plans, with 100% employer-paid dental and vision for individual coverage, a low-cost medical option, 10 free mental health visits, and pet insurance. • Time to Recharge: Generous PTO, RTO (for full-time exempt employees), sick leave, holidays, and a personal holiday to celebrate what matters most to you. • Travel Perks: Annual Evolve travel credit after one year and discounts on stays at all Evolve properties. • Growth Opportunities: World-class onboarding programs, learning, and development resources to help you grow your impact. • Connection: Employee Resource Groups celebrating our diverse communities at Evolve. How we work together With our core values as our guide, every Evolver helps shape the company we want to work for and the people we want to be. We've cultivated a culture of collaboration, care, and responsibility that we can all be proud of, and we're excited to see what you'll bring as your authentic self.