Senior Manager, Global Social Marketing - Fenty Beauty, Fenty Skin & Fenty Hair

POSITION: Senior Manager, Global Social Marketing - Fenty Beauty, Fenty Skin & Fenty Hair REPORTS TO: Director, Global Communications & Engagement The salary range for this position is $127,100 - $154,400 per year. Offered salary is dependent upon experience and San Francisco location. This is a hybrid role based in our downtown San Francisco office - Tues through Thursday in-office, with Monday and Friday remote. Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions. The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab. SUMMARY The Senior Manager, Global Social Marketing helps translate Fenty Beauty, Fenty Skin, and Fenty Hair's global social strategy into a connected, culturally relevant brand presence across Instagram, YouTube, Meta/Facebook, X (Twitter), and Threads. This role leads editorial planning, social-first storytelling, community engagement, and campaign execution while guiding regional teams to deliver a consistent brand world with locally relevant expression. The ideal candidate combines strategic judgment, strong creative instincts, and operational excellence. They know how to build ownable content franchises, turn community insight into compelling stories, and prioritize work against global brand objectives, not simply publish more content. RESPONSIBILITIES GLOBAL SOCIAL STRATEGY & REGIONAL GUIDANCE - Translate the global social strategy into an integrated, one-brand social universe across Beauty, Skin, and Hair, with clear channel roles, shared storytelling priorities, and cohesive brand expression. - Lead global planning across Instagram, YouTube, Facebook, X, and Threads, balancing product launches, evergreen priorities, cultural moments, community-led programming, and reactive opportunities. - Guide regional social teams with strategic direction, editorial frameworks, creative feedback, platform best practices, and adaptable toolkits that preserve local cultural relevance. - Own a connected global editorial planning approach across regions, including key launches, cultural moments, influencer and press beats, approvals, and opportunities to amplify strong local work. - Apply clear content prioritization criteria: alignment to brand strategy, annual themes, priority products, audience value, cultural relevance, and channel fit; recognize when a request does not require a social post. SOCIAL-FIRST STORYTELLING & CREATIVE LEADERSHIP - Develop ownable social IP and repeatable content franchises that give audiences a reason to return, from beauty education and product storytelling to culture, conversation, and community rituals. - Lead social-first briefs, creative brainstorms, scripts, copy direction, and agile production planning for our channels - Shape native Instagram formats, including Reels, Stories, carousels, and community-first content, alongside timely, conversational storytelling for YouTube, Facebook, X, and Threads. - Identify opportunities to activate creator voices, customer stories, behind-the-scenes access, and real-time cultural moments with a distinctive Fenty Beauty point of view. - Ensure content is engaging, platform-appropriate, inclusive, rights-cleared, and consistent with Fenty Brand's brand voice. CHANNEL OPERATIONS & COMMUNITY - Own day-to-day channel operations, publishing standards, quality control, and editorial calendar execution for assigned global channels, supporting a coordinated cross-category presence. - Build stronger two-way community engagement through proactive conversations, feedback loops, recurring formats, and social listening that inform both creative and brand decisions. - Coordinate asset usage, talent/creator approvals, music licensing, and content rights with relevant partners and Legal before publication. - Partner with our regional teams on cross-platform initiatives when global alignment is needed, without making those channels the primary focus of this role. ANALYTICS, OPTIMIZATION & LEADERSHIP - Report on weekly, monthly, and campaign KPIs, including reach/views, engagement, audience growth, sentiment, and content performance; translate findings into clear recommendations. - Use performance data, audience behavior, social search insights, and competitive intelligence to refine channel roles, test emerging formats, and identify opportunities for meaningful growth. - Manage projects and production timelines, prioritize across multiple launches, and guide junior team members and external creative partners as applicable. - Collaborate with cross functional stakeholders to ensure timely, consistent execution. REQUIREMENTS - 7+ years of social media marketing or content experience, ideally in beauty, fashion, lifestyle, or another culturally driven consumer brand; global or multi-market experience strongly preferred. - Proven track record developing and executing effective social strategies, editorial programs, and social-first campaigns, with examples of impact and clear individual ownership. - Deep expertise in Instagram, YouTube, Meta/Facebook, with strong working knowledge of X (Twitter), Threads, and the broader social landscape. - Strong understanding of content development workflows, creative briefing, production, editing, publishing, and analytics tools (e.g., Dash Hudson); ability to direct and evaluate creative work. - Strong creative instincts for beauty, product education, editorial storytelling, trends, and community-led formats. - Experience guiding cross-functional and regional stakeholders, influencing without direct authority, and translating global brand direction into locally relevant execution. - Excellent copywriting, presentation, organization, and analytical skills; comfort operating in a fast-paced environment with shifting priorities. - Understanding of content rights, creator permissions, music licensing considerations, and brand-safe publishing workflows. - Collaborative, proactive, curious, resourceful, and comfortable balancing strategic leadership with day-to-day execution. ADDITIONAL PLUS: HANDS-ON CONTENT CREATION Hands-on ability to concept, film, edit, and publish compelling social-native content-using mobile tools such as CapCut, Canva, or Adobe-is a plus, not a requirement. Candidates may share examples of personally created content alongside strategy, campaign, and performance work.