Position Summary...Role summary:
The Senior Manager, Digital Media (SEO, AEO, and Affiliates) will lead Walmart Business's strategy and execution across traditional search, AI-powered discovery, and affiliate marketing. This role owns technical SEO roadmaps, AEO experimentations, affiliate growth, performance measurement, and scalable optimization across a complex ecommerce ecosystem. Working closely with Product, Engineering, Analytics, Content, Marketing, and Merchandising, this leader will identify growth opportunities, translate insights into actionable requirements, and drive implementation. The ideal candidate combines deep technical expertise, analytical rigor, strong cross-functional influence, and the ability to manage agency and vendor partners while communicating business impact to senior stakeholders.
What you'll do...- Lead Walmart Business's AEO and technical SEO strategy across traditional and AI-powered search.
- Run experiments that improve discoverability and qualified traffic.
- Partner with Product, Engineering, Analytics, Content, and Merchandising to deliver scalable solutions.
- Identify technical opportunities, define business requirements, and guide implementation.
- Establish KPIs, measurement frameworks, and reporting to demonstrate business impact.
- Manage agency and vendor partners to ensure high-quality execution.
- Communicate insights, progress, and recommendations to senior leadership.
- Monitor evolving search behaviors, technologies, and platform changes to identify new growth opportunities.
What you'll bring...- Own the AEO, technical SEO strategy, and affiliate marketing for Walmart Business.
- Develop roadmaps and prioritize initiatives that increase search visibility, qualified traffic, and customer acquisition.
- Lead technical audits, experimentation, and performance optimization across traditional and AI-powered search.
- Partner with Product, Engineering, Analytics, Content, and Merchandising to deliver scalable solutions.
- Translate insights into clear business and technical requirements.
- Establish KPIs, measurement frameworks, and executive reporting.
- Manage agency and vendor partners to ensure strong execution.
- Monitor emerging search trends and identify new growth opportunities.
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Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.
Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team
Masters: Business Administration
Primary Location...809 11th Ave, Sunnyvale, CA 94089-4731, United States of America
