What You'll Contribute
The Senior Manager, Campaign Operations (Data & Audience Management) will be responsible for defining and executing the strategic roadmap for marketing data and audience capabilities that enable customer engagement across channels. This role will serve as the business owner for marketing data, partnering with Marketing Strategy, Advanced Analytics, Technology, and Compliance teams to enhance data quality, governance, audience management, and operational controls. The role will drive the evolution of marketing data capabilities across internal and external data sources, improving efficiency, strengthening compliance, and enabling more effective customer acquisition, engagement, and retention strategies.
What You'll Do
- Develop and own the strategic roadmap for marketing data and audience management capabilities, ensuring alignment with business objectives, customer engagement strategies, and regulatory requirements.
- Serve as the business owner for marketing data used across audience management, targeting, campaign execution, measurement, and customer engagement activities.
- Partner with Marketing Strategy, Advanced Analytics, Technology, and Compliance teams to define, prioritize, and deliver enhancements that improve marketing effectiveness, operational efficiency, data quality, and governance.
- Define and manage business requirements, user stories, and priorities for marketing data capabilities, integrations, operational controls, and process improvements.
- Establish and maintain audience governance frameworks, data standards, and operational controls to ensure accurate segmentation, targeting, suppression management, consent management, and customer eligibility requirements.
- Drive continuous improvement of marketing data quality, accessibility, and consistency across internal customer data, marketing platforms, and third-party data sources while leading the identification and resolution of data-related issues and risks.
- Define and monitor key performance indicators related to data quality, audience accuracy, operational effectiveness, compliance, and adoption of marketing data capabilities, communicating progress, risks, and outcomes to senior leadership and stakeholders.
The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.
What you have
Minimum: Indicate minimum education, skills and experience required.
- Strong leadership and stakeholder management skills, with the ability to influence cross-functional teams and drive alignment across Marketing, Technology, Analytics, and Compliance organizations.
- Strong understanding of marketing data, customer data, audience management, segmentation, CRM platforms, marketing technology ecosystems, and digital marketing measurement.
- Demonstrated experience developing business requirements, prioritizing initiatives, and partnering with technology teams to deliver data, platform, and process enhancements.
- Strong analytical and problem-solving skills, with experience identifying data quality issues, conducting root-cause analysis, and implementing scalable solutions and operational controls.
- Excellent communication and presentation skills, with the ability to translate complex business and technical concepts into actionable recommendations for stakeholders and senior leadership.
- Experience leveraging data and insights to drive business decisions, improve operational efficiency, strengthen compliance, and enhance the effectiveness of marketing programs.
Preferred: Indicate 2nice to haves2 regarding education, skills, and experience.
- Bachelor's degree in marketing, business administration, or a related field. Master's degree is a plus.
- 5+ years of experience in campaign management, marketing operations, or a similar role.
- Experience working within Agile delivery models, including backlog prioritization, user story development, and partnership with engineering teams.
- Familiarity with AI-enabled marketing, analytics, or operational solutions and the application of emerging technologies to improve business outcomes.
- Experience operating in a highly regulated industry with strong governance, privacy, compliance, and risk management requirements
Feeling your best helps you do your best:Our benefits take care of the whole you so you can build your work around your life (not the other way around!).
Competitive base salaries
Bonus incentives
Generous PTO, Floating Holidays and 12 Federal Holidays observed
Support for financial-well-being and retirement401k with employer match
Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
Employer paid short-term/long-term disability and basic life insurance
Flexible hybrid working arrangements.
Paid parental leave and adoption reimbursement programs
Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
Tuition Reimbursement and Family Scholarship Programs
Career development and training opportunities
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