As the Senior Manager, Business Strategy & Analytics, you will play a key leadership role in driving data-informed decision making across the organization. This role will provide strategic ownership of the Club's CRM and business intelligence initiatives, leveraging customer, ticketing, attendance, marketing, and operational data to identify opportunities for revenue growth, improved fan engagement, and organizational efficiency. The Senior Manager will help lead the development and execution of the Club's data strategy, establish scalable analytical processes and reporting capabilities, and partner with leaders across other departments to translate complex data into actionable business recommendations.
A successful candidate will be excited to tackle data initiatives daily, develop user interfaces and visualizations that are streamlined and insightful, and balance independent work with a healthy dose of collaboration across several departments. We're looking for someone who is eager to learn, welcomes challenges with a positive attitude, and exhibits intelligence and flexibility when strategizing on how best to solve a problem or answer a question. The ideal candidate will be comfortable setting priorities, leading cross-functional initiatives, developing and mentoring team members, challenging existing processes, and independently identifying opportunities to improve how the organization uses data to make decisions.
Responsibilities:- Own and lead the Club's CRM strategy, including system design, automation, training, processes, updates to existing data, and coordination with IT and external technology partners.
- Oversee day-to-day CRM administration including data entry, data cleansing, user support and training for new and existing users.
- Lead the analysis and interpretation of CRM, ticket sales, attendance, marketing, and other customer data to identify trends, opportunities, and actionable recommendations for leadership.
- Develop and oversee strategies for building high-quality lead lists, audience segmentation, lead scoring, and targeted campaigns within CRM.
- Lead the ongoing development and optimization of processes for scoring, evaluating, nurturing, and converting current and prospective customers.
- Establish and maintain executive-level reporting and business intelligence capabilities to track sales, renewals, invoicing, sales pipelines, customer engagement, and other key performance indicators.
- Evaluate emerging AI tools and technologies, establish best practices for responsible adoption, and serve as a subject-matter resource for AI applications within the organization.
- Partner with Marketing, Ticket Sales, Partnerships, Finance, and other business units to improve lead generation, customer acquisition, retention, and lifecycle marketing strategies.
- Integrate with internal and external data systems to create in-depth customer records and send targeted communications
- Identify and drive opportunities to maximize revenues, profitability and organizational efficiency through disciplined adherence to research, analytics, automated reporting, and data-informed recommendations.
- Organize, analyze, and present data from ticket sales and operations, marketing campaigns, merchandise sales, social media interaction, survey responses, capital expenditures, corporate partnerships, and other business areas.
- Oversee data imports, audits, validation, and quality-control processes supporting the Club's Data Warehouse and broader analytics environment.
- Use programming languages, such as Python or SQL, to help develop efficiencies and automate processes.
- Continuously evaluate emerging technologies, industry trends, and practices across professional sports and other industries to identify opportunities for improvement.
- Partner with IT and other stakeholders to ensure AI solutions are implemented with appropriate data governance, security, privacy, accuracy, and user adoption standards.
- Ability to work a flexible schedule and sometimes work evenings or weekends to cover events.
- Complete other strategic initiatives and special projects as assigned.
Minimum Qualifications- Bachelor's degree in Analytics, Business, Statistics, Economics, Mathematics, Operations Research, or a closely related field.
- 5+ years of progressive experience in business strategy, analytics, business intelligence, or a related field.
- Advanced knowledge of SQL required; experience with Python or other programming languages preferred.
- Experience working with business intelligence and data visualization tools (Tableau preferred).
- Demonstrated experience developing and implementing CRM strategies and initiatives; Salesforce experience preferred.
- Experience working with email marketing tools (Salesforce Marketing Cloud preferred).
- Demonstrated experience identifying and implementing AI-enabled business solutions, automation, or analytical applications.
- Demonstrated ability to lead cross-functional projects and influence stakeholders across multiple departments.
- Demonstrated ability to translate complex data into actionable business recommendations and effectively communicate findings to executive leadership.
- Experience managing, mentoring, and developing junior team members.
- Strong business acumen with the ability to connect analytics, technology, and customer data to revenue and organizational objectives.
- Strong written, verbal, presentation, and interpersonal communication skills.
