Salary: $150,000.00 - $170,000.00 Annually
Location : Aurora, CO
Job Type: Full-Time
Department: Operations
Division: Marketing
Opening Date: 10/21/2026
Closing Date: 10/29/2026 11:59 AM Mountain
FLSA: Exempt
DescriptionThe Senior Manager, Brand Strategy and Campaign Planning is a strategic marketing leader responsible for translating brand vision into integrated, multi-channel marketing initiatives. This role drives brand positioning, messaging, and campaign execution to strengthen long-term brand equity while delivering measurable business results, including increased awareness, engagement, and conversion.
Responsibilities- Brand Strategy & Positioning: Develop long-term brand strategies, value propositions, messaging frameworks, and brand architecture to evolve or future-proof the brand.
- Integrated Campaign Planning: Lead end-to-end campaign strategies-from initial brief development and creative direction to go-to-market (GTM) execution and post-campaign analysis.
- Social Media Strategy & Oversight: Grow engagement and sentiment via the development of the strategy and communications to amplify our brand marketing efforts across various channels; Direct and approve social media influencers communications and creative ensuring content ties to greater brand and company communications strategy.
- Website Management: Responsible for end-to-end design, messaging and functionality and analytics and tracking of e-470.com; Co-ownership of specific areas of design, functionality and messaging for ExpressToll.com
- Cross-Functional & Agency Alignment: Partner closely with Creative, Product Marketing, Media, PR/Social, Analytics, and external agency partners to ensure cohesive customer experiences.
- Data, Insights & ROI Modeling: Leverage consumer insights, market research, brand health tracking, and performance analytics (such as Marketing Mix Modeling or attribution) to optimize media spend and resource allocation.
- Budget & Project Governance: Manage campaign budgets, pacing, timelines, and operational workflows to ensure on-time and on-budget delivery.
- Executive Communication: Synthesize campaign strategies and execution plans into clear presentations for senior leadership.
- Team Mentorship: Lead, coach, and develop marketing specialists
- AI & Automation Innovation: Provide AI thought-leadership and expertise to evaluate and where appropriate implement emerging AI and workflow automation tools to reduce manual overhead and scale communications efforts
- Industry Insights: Track key industry trends and advancements in the tolling industry, specifically tied to brand and customer experience; flag timely & relevant communications that can help inform new strategies
- Assist with internal communications & creative support as needed and directed by PR, HR and Executive leadership teams
- Partnership & Sponsorships, Events: Key owner of Applegreen launches and ongoing partnership efforts; support role to PR & Comms team of marketing needs tied to community events and sponsorships
Typical QualificationsExperience:- 10+ years of experience in brand marketing, brand strategy, omni-channel media planning, or integrated campaign management.
- Experience in consumer-facing brands, retail, or agency environments.
- Strong strategic storytelling and creative evaluation abilities.
- Proficiency in data analysis, KPIs, and reporting tools (e.g., Google Analytics, Tableau, CRM/marketing automation platforms).
- Executive presence, stakeholder management, and cross-functional leadership.
- Experience managing external creative, media, or PR agencies.
Education- Bachelor's degree in marketing, Communications, Business, or a related field (or equivalent experience).
2026 E470 Public Highway Authority Summary of BenefitsE470 Public Highway Authority provides a competitive, comprehensive benefits package designed to support employee health, financial stability, professional development, and overall well-being.
Medical & Prescription Plan: 3 plan options to choose from
- United Healthcare Low-Deductible Plan (PPO4)
- Coverage plans for employee, spouse and/or dependents (100% PHA-paid)
- No monthly premium for employees
- Plan is eligible for an employee funded Flex Spending Account (FSA)
- Kaiser Permanente No-Deductible Plan (KP-HMO 45)
- Coverage plans for employee, spouse and/or dependents (100% PHA-paid)
- No monthly premium for employees
- Plan is eligible for an employee funded Flex Spending Account (FSA)
- United Healthcare High-Deductible Plan (HDHP5)
- The Authority will cover 90% of the plan premiums.
- The Authority will fully fund the employee HSA Account
PlanEmployee Monthly PremiumHSA Employer ContributionEmployee Only
$56.00
$4,400
Couple
$118.00
$8,750
EE w/child
$93.00
$8,750
Family
$160.00
$8,750
Dental Plan: Delta Dental
- Coverage for employee, spouse and dependents (100% PHA-paid)
Vision Plan: VSP
- Coverage for employee, spouse and dependents (100% PHA-paid)
Life Insurance & Disability Coverage- Life Insurance coverage for employees at two times annual salary (100% PHA-paid)
- Short- & Long-Term Disability for employee at 2/3 of salary (100% PHA-paid)
Employee Assistance Plan- EAP for employees and dependents (100% PHA paid)
- The Employee Assistance Program provides confidential support for counseling, personal matters, financial issues, and family challenges.
- Modern Health & All One Health - 6 counseling sessions per year, per incident
Retirement Plans- International City Management Association (ICMA)
- PHA employees are eligible to participate in three retirement plans:
Plan TypeParticipationVestingPercentage401(a)
Automatic
100% upon enrollment
10%
401(a)
Mandatory
100% at hire
6.2% each from employer & employee
457
Voluntary
100% upon enrollment
Employer match up to $3,000
ROTH
Voluntary
Employee only
Employee election; post-tax
Time Off - PTO is a combination of Sick & Personal Leave
- Employees may accumulate up to a maximum of 500 PTO hours
Length of ServicePTO EarnedOne month through four years
16 Hours for each full month of service
Four years, one month through nine years
18 Hours for each full month of service
Over nine years
20 Hours for each full month of service
Paid Holidays- New Year's Day
- Martin Luther King Day
- President's Day
- Memorial Day
- Juneteenth Day
- Independence Day
- Labor Day
- Veteran's Day
- Thanksgiving Day
- Day After Thanksgiving
- Christmas Day
- Float (Executive Director designated
Toll Reimbursement- All commuting and business-related tolls
Professional Development- Employees have access to paid professional development opportunities, including workshops, conferences, training programs, and certifications.
- Work directly with your manager to identify opportunities and budget allocations.
01
Which statement below best describes the highest level of education you have completed?
- High school graduate, diploma or the equivalent (GED)
- Associate degree
- Bachelor's degree
- Master's degree
- Professional degree
- Doctorate degree
02
Do you have at least 10 years of progressively responsible brand marketing, brand strategy, omni-channel media planning, or integrated campaign management experience?
03
Do you currently live in the State of Colorado or are you able to relocate at your own expense?
- Currently live in the State of Colorado
- Able to relocate at my own expense
- Do not currently live in Colorado and am unable to relocate.
Required Question
