Job Summary:rag & bone is seeking a strategic, cross-functional, and highly creative Senior Manager of Brand & Product Marketing to lead the full lifecycle of Menswear storytelling across categories: RTW, Accessories, Footwear. This individual will establish global product positioning, manage seasonal campaign and GTM strategies and lead seasonal briefing process to deliver cross-channel narratives that power our wholesale, retail, digital, and brand marketing ecosystems.
Reporting to the Global VP of Brand & Product Marketing, this role is the central hub connecting Creative, Merchandising, Design, Planning, Retail, Wholesale, eCommerce, and Communications to ensure every product and campaign launches with clarity, consistency, and cultural impact.
Responsibilities: Product Marketing - Serve as the connective tissue between Design, Merchandising, Marketing, Creative, PR, Wholesale, and Retail.
- Translate design and merchandising intent into compelling, elevated consumer-facing product storytelling that embodies rag & bone's brand identity.
- Develop a consistent framework for product naming, feature/benefit storytelling, fit guides, and category positioning.
- Set seasonal product positioning architecture across all Menswear categories
- Integration into seasonal design process to influence early product briefs and line development with market, trend, and consumer insights.
- Influence creative development-from campaign concepts to PDP naming conventions-to ensure product is at the center.
Go-to-Market Strategy (Global)- Lead the development and execution of seasonal GTM toolkits: product briefs, line narratives, trend POV, hero product strategy, retail/wholesale talking points, and channel-specific selling stories.
- Architect cross-channel launch strategies for new collections, capsules, collaborations, and category introductions.
- Own the seasonal GTM calendar; align all marketing, creative, eCommerce, retail, wholesale, and communications functions to deliver fully integrated launches.
- Ensure product stories adapt seamlessly across channels: campaign, retail windows, email, paid social, organic social, site, press, influencer programs, in-store events, and wholesale accounts.
Consumer Insights & Market Intelligence- Leverage insights, competitive analysis, and performance data to inform product positioning and seasonal priorities.
- Own the "voice of the consumer" in collaboration with eCommerce, Retail, and Brand Marketing teams.
- Identify whitespace, category opportunities, and product storytelling gaps based on consumer behavior and industry trends.
Requirements: - Bachelor's degree in Marketing, Communications, Business, or a related field
- 7+ years of progressive experience in brand or product marketing
- Proven success in developing and executing marketing strategies across multiple international markets.
- Exceptional communication, and cross-functional collaboration skills.
- Fluent in English; additional language skills are a plus.
- Willingness to travel internationally up to 30% of the time.
- Go getter; takes initiative, willing to roll up sleeves and jump right in
Rules we live by | Rules you live by
Be a Good Human | Be original, be authentic. Stand for diversity, equitability & inclusivity
Have No Fear | Innovate and solve problems
Own Every Decision | Work together and get results
Quality Matters | Not only with product, but we see it in our people
Make Shit Happen | Be disciplined, be competitive
Benefits- Paid Time Off
- Clothing Allowance
- Generous Employee Discount
- Paid Parental Leave
- Membership to Calm and access to other wellness benefits
- Medical, dental, vision and ancillary benefits
- 401k
Salary: The target salary for this role is between $120,000 and $130,000 based on candidates experience and expectations.
