Job DescriptionUnleash your passion and energy as a dynamic strategic leader! Join the LEGO® Group and dive into the exciting world of integrated marketing programs, where you'll unlock incredible brand value alongside our outstanding strategic partners. We need your help in cultivating relationships with partners who can help us reach fresh audiences-both with external brands and within the fantastic realm of Merlin Entertainments. Together, we'll build unforgettable brand programs for LEGOLAND Parks and LEGOLAND Discovery Centers across North America!
Core Responsibilities- Lead development and activation of US partner marketing strategy, including due diligence assessment of brand fit, negotiation of mutual value creation, and cross-functional integration and optimization.
- Work in partnership with our Global Marketing organizations to operationalize our large global partnerships e.g. Nike, F1 and more
- Manage identification, evaluation and launch of integrated programs that improve brand equity and reinforce brand/product marketing initiatives through third-party promotional programs and strategic alliances.
- Build and maintain processes that support and sustain our partner marketing strategy deployment across functions (sales, marketing, LEGO Retail, LEGO Agency, Model Shop).
- Collaborate with brand marketing team to provide counsel, guide and manage partner programs that support business objectives.
- Lead Merlin Affairs integration with Americas marketing as primary liaison to North American LEGOLAND attractions, maintaining positive, ongoing, collaborative relationship.
- Serve as LEGO and LEGOLAND brand champion within respective marketing planning processes, driving integration of core themes and brand priorities into LEGOLAND experiences and ensure LEGOLAND inclusion and optimization in brand programs, as relevant.
- Strategically guide preparation, context and agenda setting for LEGO Systems/LEGOLAND North America top-to-top meetings.
Do your part in our team succeeding US Marketing is responsible for developing, managing, and driving highly impactful and efficient consumer marketing programs to improve the LEGO brand among consumers and retail customers.
Do you have what it takes? - Proven experience in a marketing role (agency experience preferred) managing brand partnerships for large retail and/or consumer packaged goods brand(s)
- Experience in a larger, matrixed organization working with large scale external partners
- Experience in toys, kids and family entertainment or media preferred.
- Strategic problem solver, skilled in envisioning solutions and developing sound activation plans and related processes.
- Strong project management and planning abilities
- Ability to multi-task several priorities simultaneously
- Negotiation and decision-making skills
- Results oriented collaborator
- Self-starter with great instincts
- Excel in relationship management and teamwork
- Polished, professional presence, poise, confidence and the ability to articulate messages in a clear, concise and enthusiastic manner
- Solid understanding of the marketing ecosystem and track record integrating marketing functions (e.g. PR, social, experiential, paid media, retail marketing)
- Demonstrated ability/experience in presentations internally and externally
Relocation There is no relocation budget for this role.
Hybrid working model Our workplace enables our LEGO colleagues to be and do their best at work. Introducing a flexible way of working is a great example of how we live up to our ambition. This 3 day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.
#LI-LW2
#LI-Hybrid
CompensationThe salary for this position has a range of $134,750.00 - $202,126.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What's in it for you? Here are some of what to expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
Your workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
