The Senior Manager, Brand and Competitive Intelligence Insights will primarilyleadthe development, design, and ongoing buildout of Morningstar27s Brand Research and Competitive Intelligence functions within the broaderMarket ResearchCoE. The position willbe responsible forestablishinga scalable, centralized approach to brand and competitive insights thatsupportsMorningstar27s evolving business needs, strengthens decision-making, and helps accelerate growth across the organization.

Working closely with the Brand team, this role will help define the operating structure, research roadmap, governance, and stakeholder engagement model for these two functions. The work will directly supportoverallCentral Marketing OKRs to activate and scale themasterbrandas a growth multiplier,supportMorningstar27sgrowththroughresearch-led contentthat will provide an edge in the marketplace, and develop our people & support inclusive culture, including through AI-enabled efficiencies.

A key part of this role will be tobuild a sustainable framework forhow Morningstar measures brand health, monitors market and competitor movement, and translates those inputs into actionable recommendations for brand strategy, positioning, messaging,advertising,content, andGTMdecisions. This position will work closely with Brand, Product Marketing, Content and Platforms, Strategic Account Marketing, Sales, and other internal stakeholders to ensure insights aretimely, consistent, and impactful.

This position can based in our Chicago or NYC office with a required four days a week in office.

Specific responsibilities will include, but are not limited to:

• Build upon anddeepen existingBrandResearchby creating a sustainable frameworkthat is inclusive ofresearch strategy, measurement framework, tracking architecture, cadence, and stakeholder intake process.

• Establisha strong, multi-facetedCompetitive Intelligence capability, including ongoing market monitoring, competitor profiling, synthesis of competitive activity, and identification of strategic implications for Morningstar.

• Synthesize complex findings into clear, business-ready narratives that connect brand and competitor insights to strategic implications, actions, and recommendations.

• Present insights to senior stakeholders and help drive decision-making through regular briefings, planned readouts, and ad hoc strategic support.

• Support the broader Centralized InsightsCoEvision by helping connect brand and competitive intelligence with other insight streams, including market research, AI insights, and UX/product learnings, where relevant.

• Identifyopportunities to use AI and scalable workflows to improve efficiency, expand coverage, and create more accessible and searchableinsightsassets over time.

• Manage external research and intelligence partners as needed, ensuring methodologies, deliverables, and timelines meet Morningstar27s standards for quality, rigor, and relevance.

Qualifications:

• Strong experience in brand research, competitive intelligence, or related strategic insights disciplines, ideally in a B2B, financial services, or complex enterprise environment.

• Demonstrated ability to build or scale aresearchfunction, including defining processes, governance, stakeholder workflows, and reporting rhythms.

• Deep understanding of brand measurement, message testing,perceptiontracking, and the strategic application of brand research to business decisions.

• Strong knowledge of competitive intelligence methods, including external monitoringviatools like Gartner, market synthesis, competitor profiling, and strategic analysis.

• Ability to connect research and intelligence outputs to business strategy, marketing choices, product decisions, and GTM priorities.

• Excellent analytical skills with the ability to synthesize quantitative and qualitative inputs into compelling narratives and clear recommendations.

• Strong communicationand stakeholder management skills, with experience influencing senior partners across marketing, product, sales, and executive teams.

• Strongproficiencyin Excel and other analysis and reporting tools; experience with visualization, survey platforms, or intelligence tracking systems is desirable.