Fidelity will not provide immigration sponsorship for this position.
Job Description:We are seeking a strategic and collaborative Senior Manager of Product Marketing, within the Tax Exempt (TEM) Marketing team to support our product partners and drive go-to-market (GTM) strategies for product launches and digital / experiential enhancements. In this role reporting to the Director of B2C Marketing, you will serve as a key liaison between product management, sales, and marketing teams to develop compelling positioning, messaging, and enablement strategies for new and existing products.
Key Responsibilities:- Develop and execute GTM strategies for TEM product launches, ensuring successful adoption and engagement.
- Collaborate with product teams to translate technical features into customer benefits that drive engagement and adoption.
- Create and deliver sales enablement materials, including product decks, FAQs, training sessions, etc.
- Educate internal teams on product positioning, use cases, and customer benefits to improve sales conversations and customer engagement.
- Measure and report on the effectiveness of product marketing initiatives, using data and insights to optimize future strategies.
Qualifications:- Bachelor’s degree in marketing, business, communications, or a related field.
- 8 plus years of experience in product marketing, product management, or related marketing function.
- Strong ability to collaborate with cross functional teams, including product, deployment and marketing.
- Strong analytical mindset with experience leveraging data to inform marketing decisions.
- Excellent communication skills, with the ability to craft compelling messaging for internal and external audiences.
- Experience in digital marketing, product positioning, and stakeholder engagement.
- Strategic thinker with a results-driven mindset, able to navigate complex product landscapes.
- Demonstrates ownership and accountability by driving project to completion, taking responsibility for outcomes, and ensuring high quality results.
Fidelity’s Onsite Working Model
Fidelity is transitioning to a full-time onsite working model through a phased rollout across regions and roles. Currently, some roles and locations require 100% onsite presence, while others require less. Onsite expectations are likely to evolve as the rollout continues. This transition does not apply to fully remote roles.
Certifications:Category:Marketing
