Senior Manager, Account Based Marketing

Assort Health

• $120K — $145K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in B2B marketing, with 3+ years in ABM or enterprise demand generation.
  • Proven experience in managing 1:1/1:few ABM strategies for complex sales environments.
  • Hands-on expertise with the ABM/GTM technology stack including Salesforce and HubSpot.
  • Demonstrated ability to leverage AI tools for research and content workflows.
  • Strong analytical skills focused on pipeline performance and revenue generation.

Responsibilities

  • Build and execute targeted ABM strategies for key health system accounts.
  • Collaborate on account planning and analysis with sales and RevOps teams.
  • Manage tactical execution using LinkedIn and personalized outreach initiatives.
  • Create account-specific engagement plays for events in partnership with Field/Events teams.
  • Utilize AI to enhance research and personalization in marketing workflows.
  • Track and report on engagement metrics and collaborate on insights with RevOps.

Benefits

  • Competitive compensation package with salary and employee stock options.
  • Annual budget for professional development and training opportunities.
  • Office setup stipend to enhance productivity in the workspace.
  • Comprehensive health coverage including medical, dental, and vision insurance.
  • Unlimited paid time off to ensure work-life balance.
  • Various meals and snacks provided to support creativity and energy levels.
  • Fitness stipend to encourage wellness and healthy living.
  • Commuter benefits to ease transportation costs.
  • 401(k) plan to assist in building retirement savings.
Full Job Description
About the Role:

We're looking for an AI-forward ABM leader to help win our largest Health System and MSO opportunities. You'll own the marketing strategy behind our most strategic accounts, partnering closely with Enterprise Sales to build buying committee engagement, accelerate complex deals, and create predictable enterprise pipeline.

You'll own the ABM program and take this framework from concept to flawless execution. You'll operate as an extension of the account team: developing account-specific strategies, identifying whitespace, orchestrating multi-channel plays, and ensuring every marketing investment moves high-value opportunities forward. You'll use AI to research accounts, personalize engagement, and scale sophisticated programs without sacrificing quality.

A builder at heart, you're equally strategic, analytical, and hands-on.

Location: San Francisco

What you'll do:
  • Own ABM strategy for a focused portfolio of our largest Health System and MSO opportunities, with clear accountability for pipeline creation, deal acceleration, and revenue impact.
  • Partner with Enterprise AEs to develop account plans, map buying committees, identify whitespace, and build coordinated engagement strategies across every stage of the sales cycle.
  • Design and execute highly personalized 1:1 and 1:few programs across executive outreach, digital, gifting, field events, customer proof points, and thought leadership.
  • Build coordinated account plays around product launches, industry moments, customer stories, executive events, and conferences to create momentum within target accounts.
  • Continuously measure account engagement, pipeline progression, deal velocity, and revenue contribution, partnering with RevOps to optimize programs based on business outcomes.
  • Experiment relentlessly, identifying new plays, channels, and engagement strategies that increase enterprise pipeline and improve conversion across the funnel.
  • Become an expert on your accounts. Understand organizational priorities, competitive dynamics, executive stakeholders, and buying signals so deeply that Marketing becomes a strategic advantage for Sales.
  • Use AI throughout the workflow, from account research and stakeholder mapping to personalization, messaging, and campaign execution, while maintaining a high bar for quality.
What we're looking for:
  • 5+ years in B2B marketing, with 3+ years leading ABM or enterprise demand generation for complex sales cycles (healthcare or healthcare IT experience a strong plus.)
  • Demonstrated success driving measurable pipeline and accelerating large enterprise deals through coordinated marketing and sales programs.
  • Deep understanding of enterprise buying committees, long sales cycles, multi-threading, and executive engagement strategies.
  • Strong commercial mindset. You prioritize marketing investments based on pipeline impact, deal progression, and expected return, not activity metrics.
  • Excellent strategic judgment. You know how to identify where marketing can meaningfully influence enterprise opportunities and where resources are best invested.
  • Hands-on experience with modern GTM platforms including Salesforce, HubSpot, LinkedIn Sales Navigator, Outreach, Clay, and other account intelligence tools.
  • Demonstrated AI fluency, using AI to improve research, personalization, account planning, and campaign execution while maintaining strong human judgment and quality control.
  • Exceptional analytical instincts. You're obsessed with understanding what moves enterprise pipeline, and continuously refine programs based on data rather than assumptions.


Benefits & Perks for Assorties
  • Competitive Compensation - Including salary and employee stock options so you share in our success.
  • Lifelong Learning - Annual budget for professional development, plus training opportunities to help you grow.
  • Office Setup Stipend - We'll outfit your in-office workspace so comfy as it's productive.
  • Top-Tier Health Coverage - Medical, dental, and vision insurance, because your health comes first.
  • Flexible PTO - We trust you to take the time you need to recharge and come back ready to crush it.
  • 🥗 Meals & Snacks - Lunch, dinner, and snack breaks that fuel great ideas.
  • Fitness Stipend - Your wellness matters. We reimburse monthly membership costs to support your health.
  • 🚆 Commuter Benefits - We cover eligible transportation costs to make your trip to work easier.
  • 401(k) - Build your retirement savings.

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