Bachelor's degree in Marketing, Business, Human Services, or related field preferred.
Experience in relationship-based sales, particularly in senior living, healthcare, or hospitality.
Ability to guide complex decisions involving multiple family members.
Knowledge of personal care, assisted living, or memory care is advantageous.
Proficient in using CRM systems for managing leads and follow-ups.
Outgoing and self-motivated personality with strong communication skills.
Genuine respect for older adults and a passion for supporting families.
Responsibilities
Connect with prospective residents and their families to build trust and uncover needs.
Lead engaging tours, both in-person and virtual, tailored to each family's situation.
Own the follow-up process to ensure effective communication and relationship building.
Build a strong referral network with healthcare providers and community partners.
Represent the community at events and outreach opportunities as the face of the organization.
Collaborate with campus and clinical teams for a smooth move-in process.
Track leads and activities in CRM software to maintain organization and accountability.
Balance compassion with persistence to keep occupancy strong.
Benefits
Above standard industry pay and comprehensive benefits including Highmark Blue Shield and employer-matching 401(k).
Length of service bonus.
Generous paid time off, including holidays, birthday, and a Personal Day of Meaning.
Supplemental life insurance and company-paid short-term disability plans.
Incentivized career paths and tuition reimbursement.
On-the-job training and continuing education opportunities.
Employee assistance program for employees and their families.
Full Job Description
Full time, 40 hours/week. Schedule includes working 1 weekend a month and a rotating holiday schedule.
Pay ranges from $40-42/hour, based on experience. This position is bonus/commission eligible.
Our investment in you:
Above standard industry pay and comprehensive benefits including Highmark Blue Shield and employer-matching 401(k)
Length of service bonus
Generous paid time off, including holidays, your birthday and a Personal Day of Meaning and the opportunity to roll over unused time
Supplemental life insurance, company-paid short-term disability and supplemental short- and long-term disability plans
Our support for you:
Family-owned, private company based in Hershey, Pa.
Direct access to your supervisory team
Incentivized career paths and tuition reimbursement
On-the-job training and continuing education
Employee assistance program for you and your family
Co-worker Foundation (grants for in time of need)
Helping Hand interest-free loans
Ask your Employment Specialist during your interview for details on any of our coworker centered benefits and incentives.
Senior Living Community Sales Director Responsibilities:
Connect with prospective residents and their families - build trust, uncover needs, and guide them toward saying "yes" to their new home.
Lead engaging tours (in-person and virtual), answer questions with confidence, and tailor the experience to each family's unique situation.
Own the follow-up - because great salespeople know the fortune is in the follow-through.
Build a strong referral network with healthcare providers, clergy, service organizations, and other community partners who influence senior care decisions.
Represent the community at events, open houses, and outreach opportunities - you'll be the face of Country Meadows and the heart of our sales efforts.
Collaborate with campus and clinical teams to ensure a smooth, supportive move-in process.
Track leads and activity in CRM software to stay organized, accountable, and on top of your goals.
Keep occupancy strong by balancing compassion with persistence - and never losing sight of the impact each move-in has.
Senior Living Community Sales Director Requirements:
Bachelor's degree in Marketing, Business, Human Services, or a related field preferred. Certification/licensure in assisted living/personal care a plus.
Proven experience in relationship-based sales - senior living, healthcare, hospitality, or long-term-care insurance backgrounds are all welcome.
Confidence in guiding complex decisions - especially those that involve multiple family members and emotional weight.
Understanding of personal care, assisted living, or memory care is a strong plus.
Comfort using CRM systems and managing details, follow-ups, and pipelines with precision.
Warm, outgoing, and self-motivated, with a natural ability to move conversations forward while making people feel truly heard.
A genuine respect for older adults and a passion for helping families feel confident, comfortable, and supported.
