Bachelor's degree in Marketing, Business, Human Services, or related field preferred.
Proven experience in relationship-based sales, particularly in senior living or healthcare.
Confidence in guiding complex family decisions with emotional sensitivity.
Understanding of personal care, assisted living, or memory care is a strong plus.
Comfortable using CRM systems for managing leads and follow-ups.
Warm, outgoing, and self-motivated personality.
Genuine respect for older adults and a passion for supporting families.
Responsibilities
Connect with prospective residents and their families to build trust and guide them toward a decision.
Lead engaging tours, both in-person and virtual, tailored to each family's needs.
Own the follow-up process to ensure effective communication and relationship building.
Build a strong referral network with healthcare providers and community partners.
Represent the community at events and outreach opportunities as the face of the organization.
Collaborate with campus and clinical teams for a smooth move-in process.
Track leads and activities in CRM software to maintain organization and accountability.
Benefits
Above standard industry pay and comprehensive benefits including Highmark Blue Shield and employer-matching 401(k).
Length of service bonus.
Generous paid time off, including holidays, birthday, and a Personal Day of Meaning.
Supplemental life insurance and company-paid short-term disability plans.
Incentivized career paths and tuition reimbursement opportunities.
On-the-job training and continuing education support.
Employee assistance program for employees and their families.
Full Job Description
Full time, 40 hours/week. Schedule includes working 1 weekend a month and a rotating holiday schedule.
Pay ranges from $40-42/hour, based on experience. This position is bonus/commission eligible.
Our investment in you:
Above standard industry pay and comprehensive benefits including Highmark Blue Shield and employer-matching 401(k)
Length of service bonus
Generous paid time off, including holidays, your birthday and a Personal Day of Meaning and the opportunity to roll over unused time
Supplemental life insurance, company-paid short-term disability and supplemental short- and long-term disability plans
Our support for you:
Family-owned, private company based in Hershey, Pa.
Direct access to your supervisory team
Incentivized career paths and tuition reimbursement
On-the-job training and continuing education
Employee assistance program for you and your family
Co-worker Foundation (grants for in time of need)
Helping Hand interest-free loans
Ask your Employment Specialist during your interview for details on any of our coworker centered benefits and incentives.
Senior Living Community Sales Director Responsibilities:
Connect with prospective residents and their families - build trust, uncover needs, and guide them toward saying "yes" to their new home.
Lead engaging tours (in-person and virtual), answer questions with confidence, and tailor the experience to each family's unique situation.
Own the follow-up - because great salespeople know the fortune is in the follow-through.
Build a strong referral network with healthcare providers, clergy, service organizations, and other community partners who influence senior care decisions.
Represent the community at events, open houses, and outreach opportunities - you'll be the face of Country Meadows and the heart of our sales efforts.
Collaborate with campus and clinical teams to ensure a smooth, supportive move-in process.
Track leads and activity in CRM software to stay organized, accountable, and on top of your goals.
Keep occupancy strong by balancing compassion with persistence - and never losing sight of the impact each move-in has.
Senior Living Community Sales Director Requirements:
Bachelor's degree in Marketing, Business, Human Services, or a related field preferred. Certification/licensure in assisted living/personal care a plus.
Proven experience in relationship-based sales - senior living, healthcare, hospitality, or long-term-care insurance backgrounds are all welcome.
Confidence in guiding complex decisions - especially those that involve multiple family members and emotional weight.
Understanding of personal care, assisted living, or memory care is a strong plus.
Comfort using CRM systems and managing details, follow-ups, and pipelines with precision.
Warm, outgoing, and self-motivated, with a natural ability to move conversations forward while making people feel truly heard.
A genuine respect for older adults and a passion for helping families feel confident, comfortable, and supported.
