Superhuman offers a dynamic hybrid model, and candidates in this role can be based remotely. You may be expected to travel to meet in person during your team's scheduled collaboration weeks. Managers will determine in-person time according to business needs.
This hybrid approach helps foster trust, innovation, and a strong team culture, with the flexibility of working from home, whenever you need focus time.
The OpportunityTo achieve our ambitious goals, we're looking for a Senior Lifecycle Marketing Manager to join our Lifecycle Conversion team. In this role, you will turn free Grammarly users into paying customers, using experimentation, data-driven personalization, and AI decisioning to deliver relevant, 1:1 upsell experiences at scale.
Our team drives millions of dollars in directly attributable revenue every year. You will market to 40M+ users, with rich behavioral and product-usage data to personalize against, and work in one of the most widely recognized lifecycle programs in tech. You will sit on a well-resourced team with direct access to Marketing Operations, Data Science, Brand, and Creative resources.
In this role, you will:
- Drive net new bookings from the free Grammarly audience. Build and run programs that convert free users into paying customers. Match each offer lever (discounts, free trials, suite purchases, full-price upgrades) to the users it converts best.
- Run an experimentation roadmap. Build and maintain a forward-looking roadmap of experiments tied to measurable business outcomes. Run each one with a clear hypothesis, proper sizing, and holdouts.
- Shape channel strategy. Help define the conversion team's strategy across email, in-product messaging, and push.
- Own AI decisioning. Partner with Dillon and our vendor, Hightouch, to drive incremental revenue through personalized 1:1 upsell experiences at scale.
- Personalize with data. Use behavioral, product-usage, and lifecycle data to design upsell programs that feel relevant and useful.
- Lead international and multilingual growth. Be the DRI for internationalization growth efforts, partnering with the Internationalization team on growth outside the US and among multilingual users, including non-native English speakers in the US.
- Help grow cross-product monetization. Help drive adoption and upgrades across the Superhuman suite (Grammarly, Go, Coda, Mail).
QualificationsYou are a strong fit if you have:
- 4+ years of experience in lifecycle, CRM, or growth marketing at a freemium or PLG subscription company, with a record of driving incremental revenue.
- Hands-on experience running statistically sound A/B tests using power analyses, holdouts, and other best practices. A track record of identifying business opportunities, running experiments to influence the metrics, then analyzing results to make a business decision.
- A record of hands-on building of lifecycle programs, with measurable impact on business metrics beyond channel metrics, such as retention, LTV, and revenue.
- Deep knowledge of email and in-product messaging, and working knowledge of push.
- Fluency with data: you run your own analyses to build a business case or size an opportunity.
- Experience with modern marketing tools (Braze, Hightouch, Iterable) and familiarity with supplementary tools like Statsig, Databricks, and Figma.
- Clear, concise writing and comfort leading cross-functional partners you don't manage.
- Experience using AI to improve your workflow.
Bonus points:
- Experience running AI decisioning, generative copy, or dynamic content programs.
Compensation and BenefitsSuperhuman offers all team members competitive pay along with a benefits package encompassing the following and more:
- Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
- Disability and life insurance options
- 401(k) and RRSP matching
- Paid parental leave
- 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
- Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
- Annual professional development budget and opportunities
Superhuman takes a market-based approach to compensation, so base pay may vary by location. Our US locations are categorized into two compensation zones based on proximity to our hub locations.
For more information about our compensation zones and locations where we currently support employment, please refer to this page. If a location of interest is not listed, please speak with a recruiter for additional information.
Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined below by compensation zone and may be modified in the future.
We encourage you to applyAt Superhuman, we value our differences, and we encourage all to apply-especially those whose identities are traditionally underrepresented in tech organizations.
