6+ years in lifecycle, email, or growth marketing, preferably in database or developer tooling
Proven success in building lifecycle programs that enhance activation and conversion
Strong analytical skills to interpret data and identify trends
Excellent communication skills for creating engaging content for developers
Strong project management abilities to handle multiple programs effectively
Preferred experience with open-source products
Responsibilities
Own the entire lifecycle marketing strategy from onboarding to re-engagement
Build behavior-triggered nurture programs based on user engagement and intent
Design onboarding journeys in collaboration with product teams to enhance activation
Manage ongoing nurture for sales-led funnels with segmented messaging
Develop a testing roadmap to optimize engagement and conversion metrics
Analyze lifecycle funnel metrics to identify drop-off points and implement improvements
Monitor industry trends and competitor activities to discover new lifecycle opportunities
Benefits
Flexible work environment with remote options
Employer contributions towards healthcare
Equity in the company through stock options
Flexible time off policies
USD$500 for home office setup for remote employees
Opportunities for in-person connection at global company gatherings
Full Job Description
ClickHouse is hiring its first Senior Lifecycle Marketing Manager to own how we engage, activate, and grow our user base across the entire customer journey. Your mission is to turn signups, trial users, and prospects into pipeline and self-serve MRR through behavior-driven lifecycle programs across email and in-product channels. You will design the nurture engine that powers both our PLG and sales-led motions. You will build from the ground up, try new marketing strategies, and work with a passionate community of ClickHouse users.
What You Will Be Doing
Own lifecycle marketing strategy end to end, from signup onboarding through activation, conversion, expansion, and re-engagement, with accountability for trial-to-paid conversion, MQL volume, and influenced pipeline.
Build behavior-triggered nurture programs that respond to product usage, content engagement, and intent signals, so the right message reaches the right user at the right stage.
Design and optimize onboarding journeys for ClickHouse Cloud signups, partnering with Growth PMs and the product team to align email touchpoints with in-product experiences and drive activation.
Run always-on nurture for the sales-led funnel, with segmented streams by persona, use case, and funnel stage that warm prospects for sales and accelerate open opportunities.
Build and run a testing roadmap across subject lines, send cadence, content formats, and channel mix, using results to improve engagement and conversion.
Report on lifecycle funnel metrics for PLG and SLG, analyze conversion at each stage, identify drop-off points, and implement improvements.
Track industry trends, competitor activity, and emerging technologies to identify new lifecycle opportunities.
What You Bring
Minimum of 6 years of experience in lifecycle, email, or growth marketing within the database or developer tooling space.
Proven track record of building lifecycle programs that measurably improved activation, conversion, and pipeline at a PLG company.
Analytical mindset, with the ability to interpret data, identify trends, and make data-driven decisions.
Excellent written and verbal communication skills, with demonstrated ability to create engaging content for developers.
Strong project management and organizational skills, with the ability to manage multiple programs simultaneously and meet deadlines.
Preferred: experience at a company with an open-source product.
Perks
Flexible work environment - ClickHouse is a globally distributed company and remote-friendly. We currently operate in over 25 countries.
Healthcare - Employer contributions towards your healthcare.
Equity in the company - Every new team member who joins our company receives stock options.
Time off - Flexible time off in the US, generous entitlement in other countries.
A USD$500 Home office setup if you're a remote employee.
Global Gatherings - We believe in the power of in-person connection and offer opportunities to engage with colleagues at company-wide offsites.
