The RoleThe Senior Lead Marketing Manager will shape scalable, integrated marketing programs that translate business priorities, sales goals, and pipeline needs into measurable growth. Operating at the intersection of strategy and execution, this leader will define target audiences, orchestrate multichannel programs, and create repeatable activation models for Field Marketing and Sales. Success requires strong cross-functional influence, data-driven decision-making, and the practical application of AI and automation to improve speed, consistency, and scale.
LocationThis is a work from home position within the U.S.
The Main Responsibilities- Translate business priorities, sales goals, product launches, pipeline gaps, and customer insights into integrated marketing strategies.
- Build forward-looking program roadmaps with clear objectives, target audiences, success measures, and activation plans.
- Design programs that generate demand, expand buying groups, progress strategic opportunities, and improve pipeline conversion.
- Develop scalable frameworks, playbooks, templates, and workflows that can be activated across segments, regions, accounts, and sales teams.
- Partner with Field Marketing, Sales, Enablement, Product Marketing, Demand Generation, and Partner teams to drive coordinated execution.
- Establish executive-ready measurement frameworks and reporting that connect marketing performance to pipeline and business outcomes.
- Translate account, opportunity, engagement, customer, and market data into actionable recommendations and investment decisions.
- Identify and implement AI-enabled workflows that improve research, targeting, content development, planning, activation, reporting, and optimization.
- Support the planning and execution of select events, including roundtables, trade shows, and other customer or industry-focused engagements.
What We Look For in a Candidate- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
- Five or more years of experience in B2B marketing, field marketing, demand generation, integrated marketing, account-based marketing, or program management.
- Demonstrated success translating business and sales priorities into integrated marketing programs tied to measurable pipeline outcomes.
- Strong understanding of B2B pipeline dynamics, including demand creation, account engagement, opportunity progression, and conversion.
- Experience designing multichannel programs using digital, account-based marketing, sales activation, partner, executive engagement, content, or event tactics.
- Strong program management skills, with the ability to lead multiple workstreams, stakeholders, dependencies, and timelines.
- Proven ability to influence stakeholders and drive alignment across Sales and Marketing without direct authority.
- Strong analytical, written, and verbal communication skills, including the ability to turn complex strategies and performance data into clear decisions and activation plans.
CompensationThis information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.
Location Based Pay Ranges
$105,786 - $141,047 in these states: AL AR AZ FL GA IA ID IN KS KY LA ME MO MS MT ND NE NM OH OK PA SC SD TN UT VT WI WV WY
$111,074 - $148,099 in these states: CO HI MI MN NC NH NV OR RI
$116,364 - $155,152 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA
Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process. Learn more about Lumen's:BenefitsBonus Structure
Requisition #: 344309
