VTS is looking for a Senior Growth Marketing Manager to own integrated campaign strategy for our core business segments. This is a strategic role for someone who thinks in full-funnel campaigns about how we come to market, not just channels. You'll create the campaigns, integrating product launches, thought leadership, brand, and demand generation from concept through execution, and own how they come to life across paid and organic channels, managing agencies and directly owning select channels yourself.
Reporting to the VP of Marketing, you'll work alongside a strong marketing team while also being someone who moves fast independently, using AI and other tools to prototype ideas, test messaging, and explore new channels and activations before scaling them. You'll work closely with sales, Revenue Operations, and GTM Engineering to move target accounts from unaware to aware to actively engaged, and to measure what actually matters.
** Please note that this opportunity is located in New York, NY, and requires this hire to work from our office 4 days a week. **What Makes This Job Awesome? You will...- Develop and lead integrated, full-funnel campaign strategies - from brand awareness through pipeline creation and deal acceleration - tailored to VTS's key business segments and buyer personas.
- Translate product positioning, market trends, and sales intelligence into campaign concepts and content ideas that actually move buyers.
- Own the campaign calendar: prioritize programs based on business impact, pipeline goals, and what's happening in the market.
- Partner tightly with sales to understand where deals get stuck, what accounts need attention, and how marketing can help move them.
- Define and own how marketing success is measured in a modern buying environment - think account engagement, pipeline influence, buyer journey progression, and revenue impact rather than traditional lead volume metrics. Work closely with Revenue Operations and GTM Engineering to build the instrumentation, attribution models, and reporting frameworks that connect campaign activity to real business outcomes.
- Manage and direct external agencies across paid media, SEO, social, and other distribution channels - ensuring they execute against your strategy with rigor and accountability.
- Oversee distribution and amplification across paid and organic channels, including paid media, SEO, email, social, content, and beyond. You don't need to pull every lever yourself, but you need to deeply understand how each works, how they interact, and how to get the most out of the agencies and partners executing against your strategy.
- Leverage AI tools to move fast - rapidly prototype campaign concepts, test messaging and creative, explore new channels and activations, and iterate without always needing to wait on resources. You'll have a creative team to work with, but you should be comfortable using AI to get to a first version, test a hypothesis, or launch something scrappy before scaling it.
- Build and leverage cross-functional relationships including activating internal thought leaders and execs to help shape narrative, amplify campaigns, and bring the VTS point of view to market in an authentic way.
What Makes You a Great Fit?- 5-8 years in B2B marketing, with meaningful experience in growth marketing, demand generation, or integrated campaign strategy at a SaaS or technology company
- A track record of building campaigns from scratch and driving measurable pipeline results from them
- Have incorporated AI into how they research, write, test, and build, and are always looking for ways to move faster and get to better work.
- Deep understanding of the full funnel: how enterprise or mid-market buyers move from awareness to consideration to purchase, and how marketing accelerates that at every stage
- Experience working closely with sales: you've been in deal reviews, you understand the pipeline, and sales teams trust your work
- Ability to lead and hold agencies accountable across paid and organic channels; you've managed vendor relationships and know when they're performing
- Strong analytical instincts where you've defined your own success metrics, pulled your own data, and made decisions based on what's actually working
- An integrated campaign thinker: you start with the audience and the insight, not the channel
- Background that includes both startup and larger company experience - you know how to move fast, own a lot, and operate without a lot of infrastructure, but you also have exposure to what good looks like at scale
ABOUT VTSVTS is the only AI-driven technology platform enabling intelligent real estate by unifying industry professionals, investors, and their customers at scale. In 2013, VTS revolutionized commercial real estate leasing operations with what is now VTS Lease. Today, VTS AI is the largest first-party insights and collaboration engine in the industry, transforming how strategic decisions are made and executed by the real estate industry globally.
With the VTS Platform, consisting of VTS Lease, VTS Market, VTS Activate, and VTS Data, every stakeholder in real estate is given real-time market information and workflow tools to do their job with unparalleled speed and intelligence. VTS is the global leader, with more than 60% of Class A office space in the U.S., and 13 billion square feet of office, residential, retail, and industrial space is managed through the platform worldwide. VTS is utilized by over 45,000 professionals and over 1.2 million total users each day, including industry-leading customers such as Blackstone, Brookfield Properties, LaSalle Investment Management, Hines, BXP, Oxford Properties, JLL, and CBRE.
VTS maintains offices in New York City, London, Toronto, Chicago.
To learn more about VTS and view our open roles, visit us at vts.com or follow us on Instagram ([redacted]) or LinkedIn.
Pay TransparencyAt VTS, we pride ourselves on articulating a clear and transparent philosophy around equitable, impartial compensation that will allow us to recruit and retain an exceptional team. The base salary is market-driven at the time of offer and is based on tier 1 market data. The salary for this role will range between $130,000 and $160,000 and is determined by several factors, including your skills, prior relevant experience, quality of interviews, leveling, and geography.
