The opportunity: Senior Growth Marketing Manager, Upper FunnelAs Tilt's Senior Growth Marketer focused on Upper Funnel acquisition, you will establish and lead the brand response marketing function - a strategic priority as the company prepares to make significant investment in upper-funnel channels. You will own the media strategy and execution across connected TV (CTV), YouTube, and additional top-funnel platforms, while developing robust measurement frameworks that clearly link brand investments to tangible business outcomes. This role offers a unique opportunity to define a new capability within a rapidly growing fintech company and influence how millions of people engage with Tilt.
How You'll Make an Impact- Own upper-funnel go-to-market media strategy. Design, launch, and iteratively optimize campaigns across CTV, YouTube, and other top-funnel channels, ensuring a strong balance between compelling brand storytelling and measurable contributions to core business growth (acquisition, revenue, and lifetime value).
- Advance measurement rigor. Create methodologies that demonstrate causal connections between brand spend and revenue incrementality where direct attribution is limited. Incorporate advanced approaches to measure touchpoint influence, including multi-touch attribution models, brand lift studies, geo-holdout tests, and incrementality experiments, to clearly link upper-funnel touchpoints to downstream revenue lift and long-term value.
- Help design and measure optimized brand marketing funnel touch-points-mapping key awareness and consideration moments to create a structured, sequenced journey that efficiently moves audiences toward engagement and conversion while maximizing overall funnel efficiency.
- Optimize budget allocation. Provide data-informed guidance on deploying and refining a significant upper-funnel budget to maximize alignment with both brand equity and performance objectives. Use funnel diagnostics and touchpoint performance data to dynamically reallocate spend toward the highest-ROI moments in the customer journey.
- Collaborate on brand narrative development. Partner closely with brand and creative teams to ensure campaigns authentically reflect Tilt's mission and resonate deeply with the audience we serve-hardworking people seeking financial progress. Align narrative elements across touchpoints to maintain consistency and build cumulative brand momentum from awareness through consideration.
- Communicate insights effectively to leadership. Translate upper-funnel campaign results into core business terms-revenue lift, incrementality, and scalable growth-so executives can make informed, confident investment decisions. Present clear views on how optimized touchpoints contribute to overall funnel health, efficiency gains, and predictable scaling.
- Build a scalable capability. Establish enduring processes, playbooks, and standards to support efficient upper-funnel operations as investment and scale increase over time. Develop frameworks for ongoing touchpoint auditing, funnel mapping, and performance benchmarking to ensure the brand marketing system remains adaptable and high-performing.
Why You're a Great Fit- 6+ years in growth marketing, with a meaningful portion leading upper-funnel marketing (CTV, Youtube, etc)
- Background from an upper-funnel ad platform (Google/YouTube, Meta, Amazon Ads, Roku, Microsoft), a performance-oriented agency, or a company running substantial brand marketing investment.
- Hands-on experience managing TV and/or CTV campaigns - from planning and buying through optimization and reporting.
- Proven ability to measure ROAS and incrementality in channels where direct attribution is limited; you know how to make the business case for brand investment with imperfect data.
- Deep familiarity with upper-funnel platform capabilities - particularly YouTube and CTV - and how to leverage their measurement tools to tell a clean, credible performance story.
- Strategic thinker and doer: you've led upper-funnel strategy and can define a point of view, influence stakeholders, and execute against it.
- Experience with analytics tools like Google Analytics and Amplitude; SQL is a plus.
Don't meet every qualification? We care about potential over your past. If you're bringing ambition and drive to what we're building, we want to hear from you.What you'll get at Tilt- Virtual-first teamwork: The Tilt team is collaborating across 14 countries, 12 time zones, and counting. You'll get started with a WFH office reimbursement.
- Competitive pay: We're big on potential, and it's reflected in our competitive compensation packages and generous equity.
- Complete support: Find flexible health plans at every premium level, and substantial subsidies that stand up to global standards.
- Visibility is yours: You can count on direct exposure to our leadership team - we're a team where good ideas travel quickly.
- Paid global onsites: Magic happens IRL: we gather twice yearly to reconnect over shared meals or kayaking adventures. (We've visited Vail, San Diego, and Mexico City, to name a few.)
- Impact is recognized: Growth opportunities follow your contributions, not rigid promotion timelines.
