Role SummaryThe Senior Growth Marketing Manager will develop and execute growth marketing programs that drive pipeline generation, deal acceleration, and revenue growth across new and existing accounts.
With a strong focus on account-based marketing (ABM), sales partnership, and revenue acceleration, this role will work closely with Sales, BDRs, Industry & Product Marketing, and Revenue & Marketing Operations to identify growth opportunities, develop strategic account plans, and execute targeted sales plays.
We are looking for a strategic, analytical, creative, and hands-on marketer who can wear multiple hats, leverage generative AI to deliver highly personalized marketing at scale, and translate complex technical solutions into compelling business value.
Key ResponsibilitiesGrowth Marketing & Account-Based Marketing- Lead highly personalized 1:1 and 1 ABM initiatives targeting strategic prospects, key accounts, and existing customers.
- Partner with Sales on strategic account planning, leveraging account intelligence, buying signals, and whitespace analysis to identify growth opportunities.
- Develop integrated programs to drive customer acquisition, cross-selling, upselling, and expansion across Maya HTT's products and services.
- Build targeted campaigns that engage buying committees and address account-specific challenges, priorities, and business outcomes.
Sales Partnership & Revenue Acceleration- Partner closely with Sales, BDRs, Business Development, and Revenue Operations to develop and execute account-based sales plays.
- Identify opportunities to accelerate active deals, re-engage stalled opportunities, and generate new pipeline.
- Develop BDR enablement materials, personalized outreach sequences, account briefs, presentations, competitive messaging, and other sales tools.
- Collaborate on lead prioritization, nurturing, and sales handoffs to accelerate lead conversion and opportunity progression.
- Analyze sales trends, pipeline data, and account engagement to identify opportunities for targeted marketing initiatives.
Generative AI & Content Personalization- Leverage generative AI tools such as ChatGPT, Claude, and emerging technologies for account research, content creation, personalization, and campaign automation.
- Rapidly develop account-specific and vertical-specific content, including presentations, email sequences, landing pages, and sales collateral.
- Translate complex technical capabilities into compelling, customer-centric messaging tailored to industries, buying personas, and business challenges.
- Continuously test new AI-powered workflows to improve marketing efficiency, personalization, and scalability.
Marketing Performance & Collaboration- Monitor account engagement, pipeline contribution, conversion rates, deal velocity, and revenue impact to optimize programs.
- Partner with Revenue & Marketing Operations to improve segmentation, targeting, attribution, and sales and marketing alignment.
- Collaborate with Product Marketing, Product Strategy & Growth, Sales, and Customer Success to identify cross-product opportunities and execute integrated growth initiatives.
Qualifications- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 8+ years of B2B marketing experience, with strong expertise in ABM, growth marketing, demand generation, or revenue marketing.
- Proven experience partnering directly with enterprise Sales teams on strategic account planning, sales plays, pipeline acceleration, and account expansion.
- Strong understanding of complex B2B sales cycles, buying committees, and multi-stakeholder engagement.
- Hands-on proficiency with generative AI tools for account research, content creation, personalization, and marketing automation.
- Strong content creation, storytelling, analytical, and project management skills, with the ability to translate technical solutions into business value.
- Experience with Salesforce, Pardot/Marketing Cloud Account Engagement or equivalent, Power BI, and Microsoft Excel.
- Strategic, resourceful, and highly execution-oriented, with the ability to manage multiple priorities independently.
- Excellent communication skills in French and English (the position requires regular interaction with colleagues, suppliers, and customers based outside of Quebec, nationally and internationally).
- Experience in engineering software, industrial technology, manufacturing, or complex B2B technology markets is a strong asset.
Why join Maya HTT?- Flex Working Hours and Hybrid Work. Office downtown Montreal, 2-minute walk from Atwater Metro.
- Permanent Position and Competitive Base Salary.
- 100% Employer-Paid Benefits starting from Day One: Medical, Dental, Vision, Life, Short/Long Term disability insurances.
- Retirement Savings: Group RRSP / DPSP Plan with Employer Contributions open to join from Day One
- Career Growth Opportunities: Our flexible career paths allow you to grow, and we like to promote internally.
- Learning Opportunities: Learn from the best in the industry and develop your skills.
- Generous Time-Off Policy: We promote a Healthy Work-Life Balance with a Flexible PTO Policy, Sick/Personal Days, and a Summer Flex Schedule.
- Structured Onboarding Program: We're invested in your success; you'll have team members to support you and provide a wide range of assistance from Day One.
- Join an award-winning company that is recognized worldwide as an industry leader.
Our Candidate Experience Flow: HR Screen - Virtual Interviews using Microsoft Teams - Job Offer
