5+ years of B2C marketing experience, ideally for a consumer app
Experience running lifecycle marketing across multiple channels
Demonstrated experience designing and shipping experiments end to end
Comfort analyzing large datasets
Ability to build cohorts and segments from raw data and explain results to non-analysts
Hands-on use of AI tools in your workflow
Responsibilities
Own the engagement and lifecycle roadmap from hypothesis to optimization
Define lifecycle stages using behavioral data to improve engagement
Write creative briefs and project plans for automation and creative teams
Build cohorts and segments and analyze dashboards independently
Design and ship experiments end to end, then productionalize successful strategies
Create playbooks and documentation for agent-driven campaigns
Set guardrails for campaigns run by agents
Benefits
Exciting opportunities at the forefront of restaurant technology
Generous PTO and company holiday policy + company-paid Short Term Disability
100% employer-covered health and dental insurance; higher-tier and dependent coverage options available
Vision plan available at employee cost
Child care benefits and generous parental leave
Dog-friendly Austin office with great views of downtown
Daily lunches and snacks for in-office team members
Full Job Description
Job Title: Senior Growth Marketer
Austin, TX, In Office
Own retention for the millions of diners who use inKind
We are looking for a Senior Growth Marketer at inKind who can own user engagement and lifecycle development You'll combine consumer marketing instincts with strong data and technology fluency to decide what we say, to whom, through which channels, and when, to drive results.
Our team has a builder-first mindset, leveraging Braze and Snowflake to turn rich user data into personalized, lifecycle-driven marketing. You will own the engagement and lifecycle strategy across in-app, communications, and 3PD platforms. You will build a marketing program where automated agents are deeply integrated into operations. You'll work daily with designers, engineers, analysts, and other cross-functional team members.
What You'll Work On
Big picture, your job is simple - increase user LTV. How you'll do it:
Engagement Strategy
Own the engagement and lifecycle roadmap, from hypothesis and segmentation to creative and execution to results and measurement to iteration and optimization to continual audit and enhancement over time
Define lifecycle stages (active, lapsing, high-value, dormant) using behavioral data and turn them into programs that improve engagement and user value
Write creative briefs and project plans that our automation and creative teammates can build from
Experimentation and Analytics
Build your own cohorts and segments, and read your own dashboards without waiting on an analyst
Design and ship experiments end to end (hypothesis, segment, creative, measurement, iteration and optimization), then productionalize what works
Develop process and tools to track experiments more effectively across campaigns and channels
Agent-Driven Marketing
Create the playbooks, infrastructure, prompts, and documentation that agents use to run campaigns safely
Set the guardrails (rules, approval steps, and monitoring) for campaigns that agents run
Use AI tools in your own daily workflow and help the team do the same
Minimum Qualifications
5+ years of B2C marketing experience, ideally for a consumer app
Experience running lifecycle marketing across multiple channels
Demonstrated experience designing and shipping experiments end to end
Comfort analyzing large datasets
Can build cohorts and segments from raw data, analyze results independently, and explain them to non-analysts
Hands-on use of AI tools in your workflow, and the ability to tell us which ones and how
Preferred Qualifications
Startup experience
Experience with a CEP such as Braze, Iterable, or Customer.io (the thinking matters more than the tool)
Experience running paid retargeting to reactivate lapsed diners.
Background in consumer marketplaces, rewards, restaurants, or hospitality
SQL familiarity or experience working with a cloud data warehouse (Snowflake, Redshift, BigQuery)
Experience working alongside engineers on automated or data-driven marketing systems
Some of Our Benefits
Exciting opportunities at the forefront of restaurant technology
Generous PTO and company holiday policy + company-paid Short Term Disability
100% employer-covered health and dental insurance; higher-tier and dependent coverage options available
Vision plan available at employee cost
Child care benefits and generous parental leave
Dog-friendly Austin office with great views of downtown
Daily lunches and snacks for in-office team members
