Reports to: Head of Growth
Location: Remote (United States)
Job Type: Full-time
Salary: $110K - $135K + 10-20% annual performance bonus
The RoleWe're hiring a Senior Growth Manager to own our paid media strategy and execution across Meta, TikTok, AppLovin, YouTube, Google and new channels. You'll be the strategic brain behind the buying: set the plan, scale what works, cut what doesn't, and drive toward contribution margin, LTV:CAC and payback, not just ROAS.
What You'll Do- Paid media strategy and execution across Meta, TikTok, AppLovin, YouTube and Google, within the budget set by the Head of Growth. Track daily and weekly pacing against revenue, new-customer and margin goals.
- Lead the buying team. Manage the Media Buying Coordinator; own killing, scaling and reducing spend.
- Profitable scaling. Grow spend profitably and know which channels, audiences and offers bring customers who subscribe and stay.
- Creative strategy. Analyze why ads win or lose, research competitors and formats, and brief the creative team with clear insights.
- Funnels for new audiences. Plan full funnels (ad, landing page, offer) and brief Creative, Dev/CRO and Design.
- AI-driven workflows. Use AI in day-to-day buying decisions, not just reporting.
- Forecasting and budget allocation. Recommend the channel split and forecast spend, new customers, contribution margin and payback.
- Measurement and reporting. Report blended and channel-level CAC, MER, CM%, LTV:CAC and payback; share a weekly recommendation with the Head of Growth.
- Emerging channels. Test new channels with clear success criteria and scale what works.
RequirementsLet's Work Together if:- You have 5-7 years in performance/growth marketing, including hands-on media buying (agency experience counts if you were the one buying).
- You have strong to expert hands-on experience in Meta, TikTok and AppLovin.
- You have a track record of scaling e-commerce direct-response ad accounts profitably, more than once, at large monthly spend.
- You have a strong understanding of creative strategy and creative testing.
- You actively use AI in your media buying workflow.
- You have working knowledge of unit economics: CAC, LTV:CAC, payback period and contribution margin.
- You have leadership experience, either managing people or managing an agency.
- You operate independently: you make calls with incomplete data and bring a recommendation, not just a report.
- Google and YouTube Ads experience
- Subscription or replenishment business experience
- Food, beverage, candy or CPG experience
- TikTok Shop / GMV Max, Amazon or retail media exposure
- Incrementality, MMM or MTA experience
Benefits- 401(k) plan with company matching
- Comprehensive health benefits including medical, dental, and vision coverage
- Stock option plan so you can share in the value you help build
- Generous paid time off and company holidays
- Real ownership and autonomy to drive measurable growth
