The RoleThe Growth Intelligence Lead shapes the business logic and frameworks that translate customer and commercial signals into prioritized growth recommendations for next best action motions. The role ensures GTM growth motions and audiences are identified, prioritized, and converted to qualified opportunities at scale.
Reporting to the Senior Manager, GTM Growth & Adoption, the Growth Intelligence Lead serves as the growth partner to Lumen's Marketing and Strategy teams. This individual aligns next-best-action model and recommendation development with nurture and activation strategies to drive qualified lead conversion and improve GTM growth decision criteria and lead progression from marketing to sales.
LocationThis is a work from home position within the U.S.
The Main Responsibilities- Define customer state, eligibility, readiness, and progression criteria that determine where customers enter and move through the marketing funnel.
- Translate customer attributes, intent signals, and commercial priorities into prioritization logic, next-best-action sequencing, and acceptance criteria for audience recommendations.
- Partner with Growth Strategy Leads to specify the audience, nurture, next-best-action approach, channel, and sales handoff requirements associated with each recommendation.
- Work with Intelligence, Decisioning, and Targeting teams to validate that models and business rules reflect growth needs and produce actionable outputs.
- Coordinate with the GTM Tech Lead to sequence requirements, manage dependencies, and operationalize decision logic through scalable workflows.
- Partner with GTM Tech Lead to establish the traceability needed to connect prioritized recommendations and audiences with downstream nurture strategies, activation motions, and commercial outcomes.
- Monitor recommendation quality and activation performance to identify gaps in signal coverage, eligibility, classification, routing, or execution.
- Lead the cross-functional feedback loop that converts test results, insights, and stakeholder feedback into improvement plans that optimize the model, workflows, and future capabilities.
What We Look For in a Candidate- Bachelor's degree and 6 years of experience in growth strategy, GTM, marketing analytics, or a related function.
- Strong understanding of customer segmentation, funnel progression, next-best-action concepts, and decisioning logic.
- Experience translating customer, behavioral, engagement, or commercial insights into actionable decision frameworks and business requirements.
- Experience coordinating complex initiatives across Growth Strategy, Marketing, Sales, Product, Data, and/or technology teams.
- Strong commercial and analytical judgment, including assessing signal quality, recommendation relevance, prioritization, and downstream outcomes.
- Demonstrated ability to lead initiatives without direct authority.
- Strong written, verbal, and executive communication skills, with the ability to translate between business and technical stakeholders.
Preferred Qualifications
- 8 years of experience in growth strategy, GTM, decisioning, analytics, customer journey strategy, or commercial strategy.
- MBA or another relevant advanced degree.
- Experience with next-best-action logic, recommendation systems, decisioning frameworks, personalization models, or relevant AI platforms.
- Experience in telecommunications, SaaS, cloud, or enterprise technology.
- Familiarity with CRM, customer data, marketing automation, or Martech platforms.
CompensationThis information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.
Location Based Pay Ranges
$105,786 - $141,047 in these states: AL AR AZ FL GA IA ID IN KS KY LA ME MO MS MT ND NE NM OH OK PA SC SD TN UT VT WI WV WY
$111,074 - $148,099 in these states: CO HI MI MN NC NH NV OR RI
$116,364 - $155,152 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA
Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process. Learn more about Lumen's:BenefitsBonus Structure
Requisition #: 344292
